For 2015, Many Marketers Plan to Spend More on Social Media Marketing

The software giant, Salesforce, did a survey with 5,000 marketers at the end of 2014 and asked them about their budget plans for 2015 and there was a common answer for almost all of them.

70 percent of the marketers that were surveyed planned to increase their social media marketing, their advertising, and even their digital advertising with social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat, and other platforms as well. Of the 70 percent of marketers that planned on increasing their digital budgets know to increase their efforts for both organic social as well as their paid social.

One fear some marketers had was that as the budgets for social media advertising grew larger, they would forget about their needs to increase their efforts for the organic side of things. This was indeed a concern for some members of our Chicago marketing company.

Why does this matter? Well, if you spend more on advertising, which attracts consumers, and then they visit your underperforming social media pages, there will be a great disconnect.

In addition to increasing budgets for these things, companies have also stated a desire to increase budgets for mobile data tracking (67 percent of companies surveyed) and more money will be focused on branded apps (66 percent). 84 percent of mobile marketing budgets plan on being maintained or even increased, while 38 percent of the 5k surveyed will shift money from traditional advertising into the digital side.

Does your business need to get noticed on the web with great advertising, social media, and other marketing efforts? Then contact Integraphix, a Chicago marketing agency with almost three decades of experience in both traditional and digital marketing.

Fisher-Price Created an Ad in Just 24 Hours With New Year's Babies

When you are a baby born in the first hour of New Year's, you are some sort of celebrity. The local media stays in the maternity ward, welcoming in the new babies to the year. Any Chicago marketing company will tell you that this was quite the endeavor.

Usually, the fame lasts a day or so and then it passes; however, with the creative minds over at Fisher-Price, the fame will last much longer for these few 2015 babies.

Fisher-Price spotted some newborns from for its new ad, "Wishes for Baby" which was made in the late hours of NYE 2014 and then the waking hours of 2015. The babies were at seven hospitals around the world-- US, Japan, Mexico, Brazil, Kenya, Bangledesh, and Poland.

The ad features the moms holding their new babies, expressing their wishes for their new babies. The recordings were then turned into an ad within 24 hours. With some young mothers at our Chicago marketing agency, we thought this was a delightful ad.

This new ad will launch Fisher-Price's campaign, "Best Possible Start". The text at the beginning of the ad reads, "The best possible start begins with love" and the text at the end reads, "Wishes for Baby". The campaign will be taken to social media marketing as well with the hashtag #WishesForBaby. This is a great example of combining advertising and digital marketing efforts and appeals to a dedicated, engaging demographic- new/young parents.

Does your business need a marketing opportunity that will generate lots of buzz and engagement like this Fisher-Price ad? Then contact Integraphix-- a Chicago creative agency.

Here is the ad, enjoy:

Top 8 Social Media Stories from 2014

Looking back at 2014, it was a pretty amazing year; it was filled with heart break and overwhelming joy. When it comes to brands and their digital marketing, things were no different. The social media marketing team at our Chicago marketing agency decided to put a list of the top 8 greatest stories to be talked about on social media in the last 12 months- Facebook, Twitter, Google+, etc. are what generated the stories.

1. Zuckerberg's comeback against trolls. Facebook CEO Mark Zuckerberg announced that his company was going to partner with UNICEF to help fight Ebola. Their plan was to bring internet connectivity to Guinea, Liberia, and Sierra Leone and help improve the medical efforts in the region. Trolls said that Facebook was using this as an opportunity to improve the brand's recognition. Zuckerberg fought back. 
2. One man's ability to match with 2,000+ women on Tinder. Blake Jamieson is an up and coming content marketer and utilized his branding abilities to optimize his Tinder profile, a "hot or not" dating app. He matched with over 2000 women because of his efforts. 
3. Tweets at Brazil's expense during the World Cup. When Brazil's team was down 5-0 at the half-point of a match in the 2014 World Cup, the comedians (professional and self-proclaimed) came out of the woodwork on Twitter and launched jokes at the national team. 
4. Reaction of brands during biting incident during World Cup. Uruguay soccer player Luis Suarez bit the Italy's Giorgio Chiellini after the Uruguay team lost the match. Some brands took this as an opportunity to win the internet. This was simply great internet marketing from some brands. 
5. Michelle Phan got sued for copyright infringement. The makeup genius and YouTube star Michelle Phan got sued by Ultra, an electronic dance music label,  when they discovered their music was used in some of her videos without proper licensing. 
6. US Airways Twitter photo incident. When a social media rep for US Airways accidentally sent out a photo of a plane in her…. YouKnowWhat, the mishap went viral. Oops. 
7. Kim K and her nude photo break the internet. Well, at least they tried to. Brands tried to jump on the bandwagon and #BreakTheInternet by creating so much buzz that servers would have to shut down. Did it work? Well, no one at our Chicago marketing company had any internet problems that day. 
8. Ice Bucket Challenge. You couldn't expect this to be left off the list. For almost a month, social media users, brands included, saw and participated ice water being dumped over people to raise awareness for ALS (Amytrophic Lateral Sclerosis). 

See, when social media marketing is done correctly, it can have tremendous reach; this is why hiring a Chicago marketing agency is important when your business needs to gain serious exposure. Talk to Integraphix and see how we can help your business gain success! 

GEICO Pokes Fun at Itself in New Ad

Sometimes, to have a successful marketing campaign, you have to have a sense of humor and be able to poke some fun at yourself. At least, that is what GEICO Insurance and their lead creative marketing agency are teaching us.

GEICO and their lead creative agency have made some memorable ads. They created the campaign that was very self-aware with the "So easy, a caveman could do it." That whole campaign was about advertising. The last year, they've been running the "Everybody knows that" campaign.

It was the recent campaign that sparked the "Hump Day" ad with Caleb the Camel. This ad went viral and was GEICO's most popular ad, by far. Now, they have released a spoof of the ad.

While many consumers feel that GEICO's ads are overplayed or no longer funny; however, this ad might be able to change their mind.

Does your business need to find a marketing agency that can create ads that are memorable and get the point across? Then contact Integraphix -- we are a Chicago marketing agency and would love to speak with you.

2015 is the Year for Wearable Tech

2015 is the year that we will see wearable tech move from "Ehh, maybe" to "That's it, I'm buying it!". Watch for wearable tech to become a hot item next year (which is only a couple weeks away).

According to our Chicago marketing company analysts, the love for the new wave to fashion/technology is at an all-time high with Americans ready to embrace it. 10 percent of Americans already wear some sort of wearable tech such as fitness brands like Fitbit, some already wear the Samsung watch as well. 45 percent of Americans stated that they are interested in the idea of purchasing wearable tech, such as the Apple Watch.

While 10 percent does not seem like a large number in the grand scheme of things, it is vitally important for the future and reading the signs for product adoption. Apple is expecting 10 million buyers of the Apple Watch next year, when it's released; this will set the purchase desire for consumers even higher, even if for other brands.

Intel is going to jump on the wagon as well with a flashy new bracelet that utilizes Facebook, Google, and Yelp.

Aside from the general consumer, there are big desires for the wearable tech have come from those in the medical, construction, and customer service fields; people in these fields can utilize the video, web, scanning, and photo tools on the job.

These gadgets will also change the way things like social media marketing and other digital marketing options operate and plan. This could mean some shakeups for marketing plans for some businesses.

Does your business need to adapt for the wearable tech era? Then contact Integraphix, a Chicago marketing agency.

Tweet a Photo & Toyota Will Donate Car Seats to Buckle Up for Life

Toyota is taking social media marketing seriously this holiday season with a new digital marketing campaign, paired with Buckle Up for Life and Cincinnati's Children's Hospital.

For every photo that is uploaded to Twitter (and Instagram) with the hashtag, #BuckleUpForLife, Toyota will donate 10 car seats to the Buckle Up for Life organization, through Dec. 31.

In addition to posts on social media, Toyota is also pushing ads on social media that will target Millennial parents and show pets and other objects strapped in, in addition to the children, of course.

Toyota knows that one of the best ways to succeed at social media advertising is to get people involved; by having ordinary people submit their own images and use a simple hashtag, people are more inclined to be involved because the level of commitment is small while the reward for commitment is great. This will also likely get their friends and family to do the same, utilizing word-of-mouth marketing, or WOM. 

Safety and philanthropy are big hits for younger generations of parents, as is social media. It is a perfect strategy for Toyota, we will see how this turns out. The near deadline will encourage people to jump right in, too.

Does your business need a social media campaign and strategy that will make an impact like Toyota's? Then contact Integraphix, our social media team will work with you and help create a plan to succeed at social media marketing. 

Advertising News: Budweiser Plans to Keep Its Clydesdales

In the spirit of the season, we thought we would give you a gift… a gift that is the news about Budweiser has decided to keep its clydesdales in its advertising schedule.

Last week, the beer brand decided to make it known that it had plans to keep the iconic horse in its advertisements for the foreseeable future. This was in response to some news, broken by +Wall Street Journal, that Budweiser that Budweiser wanted to put the horses out to pasture in favor of a more modern approach that appealed to Millennials. Budweiser posted on Facebook and Twitter about their response to the rumor, "Don't believe everything that trends. The Budweiser #Clydesdales aren't going anywhere."

If you have been a fan of the clydesdales being featured in recent Super Bowl ads, then you'll be happy to know that they will be featured in the 2015 ads as well. The ads are going to be pertaining to responsible drinking, one of the ads will be alongside Lyft, the popular ride-share app.

"What about that rumored appeal to Millennials?" You ask. Well, since Millennials tend to favor the craft beers and hard ciders, the brand has decided to focus on nostalgia via using wood crates for beer and pull some heart strings with its Holiday Buds campaign.

Do you want an icon for your business that has the potential to become famous, like the Budweiser Clydesdales? Then talk with Integraphix-- a Chicago marketing company. As a Chicago marketing agency, we have over 20 years of experience with branding, advertising, and creative marketing.