NBA Players & Their Kids in Post-Game Interviews: Marketing Tactic or Family Fun

You've likely seen the videos of NBA players bringing their kids onto the podium during post game interviews.

It is not something that is new, NBA players (and players of many sports) have been bringing their kids to the podium with them during post game interviews. However, it seems that this season, it has been more popular then ever.

Could this be a simple trend amongst the NBA's elite or is it a tactic to get more mentions and popularity with marketing, especially on social media?

A couple weeks ago, Stephen Curry brought his daughter, Riley, on stage with him. Curry's mentions on social media lit up; his position on sites like The Pulse, NBA.com, among others, went up to number one!

Derrick Rose saw similar popularity when he brought his son on stage after the Bulls' game 4 loss to the Cavs in the Eastern Conf. Semi-Finals.

Some reporters find the practice to be unprofessional but it seems the league thinks otherwise, since they've done nothing to deter the practice. Also, as we mentioned, it is a huge hit on social media and generates wonderful web traffic for whichever site can publish a story about the child first; this is a big deal for NBA.com, who struggles for traffic over ESPN.

Is this great content marketing for the NBA? Or is it a way to show the players are family men and improving branding for the league since pro athletes are often thought of as unfaithful? Or is it just family fun?

Let us know your thoughts! Comment below, on social media, or email Integraphix.

Also, if you have not seen any of these interviews, here are a few. Enjoy.