Toyota is taking social media marketing seriously this holiday season with a new digital marketing campaign, paired with Buckle Up for Life and Cincinnati's Children's Hospital.For every photo that is uploaded to Twitter (and Instagram) with the hashtag, #BuckleUpForLife, Toyota will donate 10 car seats to the Buckle Up for Life organization, through Dec. 31.
In addition to posts on social media, Toyota is also pushing ads on social media that will target Millennial parents and show pets and other objects strapped in, in addition to the children, of course.
Toyota knows that one of the best ways to succeed at social media advertising is to get people involved; by having ordinary people submit their own images and use a simple hashtag, people are more inclined to be involved because the level of commitment is small while the reward for commitment is great. This will also likely get their friends and family to do the same, utilizing word-of-mouth marketing, or WOM.
Safety and philanthropy are big hits for younger generations of parents, as is social media. It is a perfect strategy for Toyota, we will see how this turns out. The near deadline will encourage people to jump right in, too.
Does your business need a social media campaign and strategy that will make an impact like Toyota's? Then contact Integraphix, our social media team will work with you and help create a plan to succeed at social media marketing.
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