When it comes to advertising, it has somewhat struggled to keep great pace with the media of today. In the past, commercials on TV & radio, paired with print ads, would be the bulk of the ads we would see throughout the day.Now, we have things like online video streaming, DVR, etc. all things that make it hard to run commercials with the same effectiveness they once had. There is one form of advertising that has held its ground with such strength as it always has: product placement.
We see our favorite brands and products show up in shows, movies, etc. and be utilized by our favorite characters. This mental connection is made between the product and the love we have for the character(s) and we become more connected to that product or brand. This effectiveness has made product placement one of the biggest and most popular topics of discussion for any marketing group, just ask the people at our Chicago marketing agency!Watch any show or movie and look for the product placement; be watchful because it can be very subtle. If you watch one of the hottest shows on "TV"-- Netflix-- House of Cards, you will notice Claire Underwood uses an iPhone and Frank uses a Blackberry. Or, look at the hit show Breaking Bad, Walter White drives a Chrysler sedan later in the series and they also drive a Pontiac Aztec earlier in the series.
One thing to consider is that product placement makes movies and television more realistic. You would not see someone in real life using a cell phone or drive a car that does not feature a logo on it (unless they manipulated it, it wouldn't be bought from the store like that). A bag of chips in the average household does not say "Potato chips" on it without some sort of product name on it.
