Unique QR Codes

You’ve probably seen them all over the place, those little black and white patterned boxes all over advertisements, also known as QR codes. Over the last few years QR codes have become big in the world of marketing meets technology. Now most people can easily identify QR codes and know how to use them. As a marketing company that’s always on the cutting edge of technology, we believe QR codes are a great way to promote your company and market new ideas creatively. Not a big fan of the black and white look?  Don’t be turned off by their looks, because there are many different ways to personalize your QR codes.

Personalizing QR codes can make viewers more interested and intrigued to start scanning.  Adding color to your codes can make your company stand out amongst the crowd, especially with so many companies using the standard black and white code generator.  You can use the ability to create personalized QR codes to your advantage when designing an advertising piece.  Magazine ads, business cards, catalogs or brochures all make for great places to stick the special color code.  Utilize your company’s color palette and design concepts for your QR code. If you are creating a QR code for your website, you can easily create a complementing code generated with the colors of your company or logo. This new ability is great for graphic designers and marketers to utilize creative, interactive designs.

While your business cards usually only contain a small amount of basic information, a QR code can take a viewer to a page filled with endless amounts of information.  QR codes are a great way to call attention to a promotion your company is doing, a sale your company is having, an event your company is throwing and more.  If you place a QR code on a business card, you can add more than double the amount of information without making your design look cluttered.  You can stick to keeping the bare basics on your card, but have all the extra information be contained in the link attached to the QR code.  

With the new colorful QR generator not only can you create multi-colored codes, but you can also combine them with images.  The opportunities are now endless and there are many different creative ways to present your QR codes. Below are some of our favorites:  

Have any questions about QR codes?  Just drop us a comment or contact us.  

The Positive Side of Negative Space

White space, often known as negative space might just be what your design needs. Many designers in Chicago have noticed that clients and even other designers seem to believe that they need to cover every inch of their design with text and images.  When creating a logo, advertisement, illustration, etc. take a step back and look at it from a different perspective.  Adding white space might just be the element you need to make a good design, great.

Marketing companies understand that you and your company want to stand out from the thousands of other advertisements an average person sees everyday. Overpowering a design with images and text will not grab their attention, it might have the opposite effect and actually, it can make them shy away or dislike the design or ad.  

At first glance, the lack of white space creates a cluttered and distracted look. When a viewer first sees your design, you don’t want to turn them off.  First impressions are key.  Overpowered, busy designs may be perceived as difficult to read or even too difficult to understand.  People don’t want to have to try and understand your design.  They want to understand what the ad or design is trying to convey almost immediately.  Strive to create a design that can be understood at first glance.  Utilize the white space in your design.  The more white space you have in your design, the more opportunities it gives you to create a heading and feature the text making the design legible and easily understood by viewers.

If there is one thing designers in Chicago know, it is attention to detail. As graphic designers, we understand that you want to create a powerful design concept with a big message and statement. Often times the lack of white space is caused by too much content for the given space.  Do not try and overpower your viewer with too much information, stick to what is essential.  The point of marketing and creating designs is to attract customers and make them want to learn more about who your company is and what you have to offer.   

Remember, there is a positive side of negative space.  Looking for more tips on utilizing white space?  Leave a comment below or contact us.