Fisher-Price Created an Ad in Just 24 Hours With New Year's Babies

When you are a baby born in the first hour of New Year's, you are some sort of celebrity. The local media stays in the maternity ward, welcoming in the new babies to the year. Any Chicago marketing company will tell you that this was quite the endeavor.

Usually, the fame lasts a day or so and then it passes; however, with the creative minds over at Fisher-Price, the fame will last much longer for these few 2015 babies.

Fisher-Price spotted some newborns from for its new ad, "Wishes for Baby" which was made in the late hours of NYE 2014 and then the waking hours of 2015. The babies were at seven hospitals around the world-- US, Japan, Mexico, Brazil, Kenya, Bangledesh, and Poland.

The ad features the moms holding their new babies, expressing their wishes for their new babies. The recordings were then turned into an ad within 24 hours. With some young mothers at our Chicago marketing agency, we thought this was a delightful ad.

This new ad will launch Fisher-Price's campaign, "Best Possible Start". The text at the beginning of the ad reads, "The best possible start begins with love" and the text at the end reads, "Wishes for Baby". The campaign will be taken to social media marketing as well with the hashtag #WishesForBaby. This is a great example of combining advertising and digital marketing efforts and appeals to a dedicated, engaging demographic- new/young parents.

Does your business need a marketing opportunity that will generate lots of buzz and engagement like this Fisher-Price ad? Then contact Integraphix-- a Chicago creative agency.

Here is the ad, enjoy: