Top 8 Social Media Stories from 2014

Looking back at 2014, it was a pretty amazing year; it was filled with heart break and overwhelming joy. When it comes to brands and their digital marketing, things were no different. The social media marketing team at our Chicago marketing agency decided to put a list of the top 8 greatest stories to be talked about on social media in the last 12 months- Facebook, Twitter, Google+, etc. are what generated the stories.

1. Zuckerberg's comeback against trolls. Facebook CEO Mark Zuckerberg announced that his company was going to partner with UNICEF to help fight Ebola. Their plan was to bring internet connectivity to Guinea, Liberia, and Sierra Leone and help improve the medical efforts in the region. Trolls said that Facebook was using this as an opportunity to improve the brand's recognition. Zuckerberg fought back. 
2. One man's ability to match with 2,000+ women on Tinder. Blake Jamieson is an up and coming content marketer and utilized his branding abilities to optimize his Tinder profile, a "hot or not" dating app. He matched with over 2000 women because of his efforts. 
3. Tweets at Brazil's expense during the World Cup. When Brazil's team was down 5-0 at the half-point of a match in the 2014 World Cup, the comedians (professional and self-proclaimed) came out of the woodwork on Twitter and launched jokes at the national team. 
4. Reaction of brands during biting incident during World Cup. Uruguay soccer player Luis Suarez bit the Italy's Giorgio Chiellini after the Uruguay team lost the match. Some brands took this as an opportunity to win the internet. This was simply great internet marketing from some brands. 
5. Michelle Phan got sued for copyright infringement. The makeup genius and YouTube star Michelle Phan got sued by Ultra, an electronic dance music label,  when they discovered their music was used in some of her videos without proper licensing. 
6. US Airways Twitter photo incident. When a social media rep for US Airways accidentally sent out a photo of a plane in her…. YouKnowWhat, the mishap went viral. Oops. 
7. Kim K and her nude photo break the internet. Well, at least they tried to. Brands tried to jump on the bandwagon and #BreakTheInternet by creating so much buzz that servers would have to shut down. Did it work? Well, no one at our Chicago marketing company had any internet problems that day. 
8. Ice Bucket Challenge. You couldn't expect this to be left off the list. For almost a month, social media users, brands included, saw and participated ice water being dumped over people to raise awareness for ALS (Amytrophic Lateral Sclerosis). 

See, when social media marketing is done correctly, it can have tremendous reach; this is why hiring a Chicago marketing agency is important when your business needs to gain serious exposure. Talk to Integraphix and see how we can help your business gain success!