Advertising News: Budweiser Plans to Keep Its Clydesdales

In the spirit of the season, we thought we would give you a gift… a gift that is the news about Budweiser has decided to keep its clydesdales in its advertising schedule.

Last week, the beer brand decided to make it known that it had plans to keep the iconic horse in its advertisements for the foreseeable future. This was in response to some news, broken by +Wall Street Journal, that Budweiser that Budweiser wanted to put the horses out to pasture in favor of a more modern approach that appealed to Millennials. Budweiser posted on Facebook and Twitter about their response to the rumor, "Don't believe everything that trends. The Budweiser #Clydesdales aren't going anywhere."

If you have been a fan of the clydesdales being featured in recent Super Bowl ads, then you'll be happy to know that they will be featured in the 2015 ads as well. The ads are going to be pertaining to responsible drinking, one of the ads will be alongside Lyft, the popular ride-share app.

"What about that rumored appeal to Millennials?" You ask. Well, since Millennials tend to favor the craft beers and hard ciders, the brand has decided to focus on nostalgia via using wood crates for beer and pull some heart strings with its Holiday Buds campaign.

Do you want an icon for your business that has the potential to become famous, like the Budweiser Clydesdales? Then talk with Integraphix-- a Chicago marketing company. As a Chicago marketing agency, we have over 20 years of experience with branding, advertising, and creative marketing.

Top 10 Marketing Slogans in History

We have all heard and seen marketing slogans all over the place. They are what companies use to identify themselves in the world. A slogan or tagline says what they company believes in, their goals, their mindset, etc. all in one sentence, phrase, or word. So what are the top 10 in history? Our brilliant minds put themselves to work and created this list: 

10. What happens here stays here. -- Las Vegas

What is great about this one is that it gave the impression that going to Vegas was like going to an exclusive, incredible party. The party is so great that you not only will not have the ability to describe what occurred but you're not allowed to. 

9. The best a man can get. -- Gillette

Men are tough and require tools for hygiene and personal care that can deliver. A man can use a razor that is going to break and/or give a poor quality shave. 

8. Melts in your mouth, not in your hand. -- M&Ms

One thing that is sad about chocolate is that it melts in your hand if you hold it for more than a second or two. However, M&Ms are special, they have the candy coating to prevent them from melting in your hand (the coating will still melt a bit, but the chocolate is intact). 

7. When it absolutely, positively, has to be there overnight. -- FedEx

When you send packages, you don't want them to take a month to arrive! You want them there the ASAP! Sometimes, timeliness is more than a luxury, it's a necessity. 

6. A diamond is forever. -- De Beers Diamond Company

You can get your love a bouquet of roses but they will die in a short amount of time. You can buy her some chocolates but those will be gone in minutes, hours, or a few days at the outside (What? Chocolate doesn't survive long in my home. Regardless of who it's given too.)

5. Great taste. Less filling. -- Miller Lite

When Miller introduced the light beer, it was a struggle for guys to catch on. Fewer calories? That's more of a feminine thing but beer is a manly drink. However, once they mentioned how it is just as great tasting as full beer but you won't get a beer belly, guys were okay with it. Until craft beer became a trend.  

4.Got milk? -- California Milk Processor Board

The California Milk Processor Board created this ad campaign to get people to drink more milk. It is healthy for us and tastes great. A simple question. Effective. 

3. We try harder. -- Avis Rent-a-Car

Anyone can say that they try hard but what does that mean? What's the definition of trying hard? 

2. Just do it. -- Nike

Whatever you're going to do in terms of physical, athletic, etc. decisions, don't hesitate or worry, be confident and just go for it. Thinking about running that 5K? Just do it. Thinking about draining the game winning three next game? Just do it. 

1. Where's the beef? -- Wendy's

We all know the classic TV ad with the old women and the one stares at the tiny patty and says, "Where's the beef?" This made people realize that other burger joints used small patties. Wendy's was paving the way for consumers to get a REAL burger. 

A good advertising slogan can be tough to create. The thing is, you don't create slogans and taglines to be iconic, they become iconic. When it comes to creating a slogan or tagline that is effective, you have to find a great marketing firm. For that, contact Integraphix. 

5 Brief Reasons Your Business Must Advertise

Social media marketing is free, publicity is free, emails are free (unless you utilize a service for email marketing), cold-calls are free, referrals are free and often effective, however, advertising costs money. Why would you do advertising when you have all these free marketing efforts available?

Advertising is one of the marketing tactics that comes with a nice price tag. You have to pay money to run ads and send direct mail and sometimes you have to wait until you see any ROI. However, there is great strategy in advertising and it will be one of the best marketing decisions one could make… if they do it right.

In order to get good ROI from advertising, you have to:

• Be focused on a target market
• Have an effective call to action
• Pay attention to any leads and conversion rates

So why would you advertise? 

• It is a medium that you have control over. When it comes to advertising, you can say exactly what you want the ads to say, how they look, where they should go, etc. Nothing is left up to chance, except for their reception by the consumer, technically. 
• You say who is targeted. Knowing how your target market interacts with the world enables you to know how to publish an ad so only they get appealed to. A personal message aimed at one market is not going to be effective when it is carelessly put out there. 
• It helps create awareness for content. If you have content to share, say like blogs, books, catalogs, guides, etc. then you can use advertising to talk about it. 
• It helps with credibility. People believe that business must be going well when a business is running ads. Now, if the ad is for a "Going out of business sale" then clearly, things are not going well. However, this is generally the case. People pay attention to you and what you have to say because your knowledge has [allegedly] paid off before. 
• It amplifies your other efforts. Advertising helps consumers take notice of other marketing efforts that you are doing. 

When you advertise, journalists find you, referral consumers remember you, you develop fans and brand loyalty, and develop a sense of pride for employees. 

If your business needs to advertise, then hire a Chicago marketing company. As a marketing firm in Chicago, Integraphix has over 25 years of advertising and marketing experience.