Friday, February 24, 2012

Chicago Dental Marketing Plans by Integraphix


Chicago Dental Marketing Plans by Integraphix


Integraphix is an effective, professional, yet friendly, and affordable dental marketing company. Our extensive background in marketing, graphic design, and search engine optimization makes us the Chicago leader in dental marketing. Integraphix can offer your dental practice all the expertise and creativity you need for a successful marketing plan for your dental practice.

Whether you’re opening a new dental office and need a website and print materials or want to re-energize an existing one, our focus is to get more patients into your chairs. We always say: It's our business to make your business look good. We do this by understanding your dental marketing needs, conducting focused research in your dental area, developing integrated and intelligent marketing strategies that showcase your uniqueness and set you apart from your competition.

We develop and execute marketing plans with eye-catching graphics, and practice Ethical SEO so your business doesn't suffer online blacklisting. Every Dental Marketing plan should include SEO since most of your potential patients are searching for you online! Call Integraphix today and help build your practice image, business and income. We are offering a FREE Communications and Internet Marketing Analysis for Dental Offices - call to set up an appointment at 847.537.0067.

Thursday, February 16, 2012

Dental Marketing, SEO and Web Design




Dental MarketingDental SEO, and Dental Websites can be difficult to maintain while running your own practice.

You already have several hats to wear such as treating patients, payroll, employee management, vendor relations and insurance claims. You need a Dental Marketing Company or a Dental Marketing Consultant that can help you grow your practice while you help your patients. Every second away from the drill or not in front of a patient your dental practice is losing money.

Our goal is to manage your dental marketing for you and target your local area. We offer local dental marketing that is focused on using the internet where new patients search keywords looking for a new dentist to help them. We can create, manage, and track your online advertising helping you grow your dental office into millions a year in revenue.

At the end of the day, how are you supposed to grow your practice? This is where Integraphix comes in. We create Internet Dental Marketing strategies to enhance your online visibility and help you get new patients. You’ll see real results form our cost effective techniques with extensive campaign reporting.

We become your dental marketing company outsourced sales and internet marketing department. 

We also provide custom Dental Websites that attract new patients leads and convert them into new customers of your dental practice. All of our Dental Websites are built custom for your practice and optimized so all of our websites are completely SEO & Social Media friendly. We get dentists new patients from online marketing strategies and manage it all for you making it easy by producing results and letting you make more money in the chair.

Thursday, February 2, 2012

Dental Web Design & Dentistry Marketing



Dental Web Design Example
The best dental website design is always personalized to the dental practice and their unique offerings. Otherwise it ends up being a personal website. You need to show the dental practice, your expert team, and your uniqueness to generate leads from your website.

You need to know who you are, what you can offer, how you ARE perceived and how you WANT to be perceived. Also, you need to know who your patients are and what they respond to. You may think you know, but will be surprised when you don't. You can check this by conducting surveys of your patients before the web design & development begins. You can use surveymonkey.com or you can use a paper survey. On survey monkey there is the FREE option to run a dental marketing survey that can be emailed to your patients.

In dental marketing, relevance is crucial. If your website is not relevant to your target patient audience, they will quickly leave your dental website. You need to make your website relevant by:

1) Attractive Design
The right design and branding will have the correct appeal. There is a great lack of good dental logo designs in the market, and if yours isn't up to snuff, it might be time to rebrand your practice.

2) Credibility
Photos of your team are expected. Photos of your smiling patients will prove to patients that you are the expert. Hot buttons on your home page can show off special offers and key treatments, this will establish what you’re about within seconds of glancing at your home page. Also, use social media. If you're online elsewhere, your patients and potential customers will be more likely to use you. If you need help launching a social media marketing campaign for your dental practice, contact Integraphix at 847.537.0067.

3) Affordability
Special offers and a transparent fee structure will further reassure website visitors. Patients are looking for evidence of fixed pricing.

4) Contactability
Show your telephone number clearly at the top of every page, feature your address, have an email form and an online appointments facility on your dental website. A lot of your visitors will be your own patients simply trying to access your website for basic contact details so make the experience easy for them. These days, patients will be using an iPhone, Blackberry or other smart phone while on the move so make sure your website is compatible.

5) Regular Updates
Make your website have a genuine “Point of Difference” by personalising and individualising it. Personalising your website will minimize the chances of visitors ‘skimming’ it and quickly leaving. Instead, make your website the ‘destination’ dentist website where patients want to keep coming back. Having a blog and updating your website on a weekly, if not daily, basis with your latest special offers, patient smiles and video testimonials will increase your returning visitors and word-of-mouth!

Your website is simply a reflection of your dental marketing strategy. Be different; stand out by standing for something.