Sometimes, to have a successful marketing campaign, you have to have a sense of humor and be able to poke some fun at yourself. At least, that is what GEICO Insurance and their lead creative marketing agency are teaching us.
GEICO and their lead creative agency have made some memorable ads. They created the campaign that was very self-aware with the "So easy, a caveman could do it." That whole campaign was about advertising. The last year, they've been running the "Everybody knows that" campaign.
It was the recent campaign that sparked the "Hump Day" ad with Caleb the Camel. This ad went viral and was GEICO's most popular ad, by far. Now, they have released a spoof of the ad.
While many consumers feel that GEICO's ads are overplayed or no longer funny; however, this ad might be able to change their mind.
Does your business need to find a marketing agency that can create ads that are memorable and get the point across? Then contact Integraphix -- we are a Chicago marketing agency and would love to speak with you.
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