When clients come to our Chicago marketing agency desiring marketing assistance, they always ask, "How can we break through the clutter?" or "How can you make us noticed?"Be useful.
Find a way to make yourself useful to consumers. If they have no reason to call you because you're just "one of the boys", then they will not call you. No matter how much promotion work you do. Give a great deal, make your product offerings unique, something to stand out.
You may hear a lot of chatter about the latest and greatest thing in digital marketing and other forms of creative marketing, such as who's the brightest, most suave, biggest, etc. If we are honest with ourselves, that stuff just adds to the clutter sometimes. Consumers are smart! Consumers know what advertising lingo to avoid or forget; think about this for yourself, what words or phrases are you tired of hearing and seeing in ads?
Being useful is solving a problem and meeting a need. This can only be accomplished if you understand your consumer. If your business is ignoring the wants and needs of its audience, then it will not survive as a business. The art of listening and understanding is often overlooked in many business strategies.
Listen. Understand. Find where your business fits in. And go there.
Being useful to consumers is nothing new in business, so why do so many businesses skip this step? Or assume they are useful without any information to back it up?
Companies that last decades and have good relationships with their consumers are businesses that make sure they are meeting the needs of their consumers. Not businesses that expect consumers to change to them.
Being useful is a simple theory but the practice is hard. For help understanding how your business can be useful, contact Integraphix.
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