2015 is the year that we will see wearable tech move from "Ehh, maybe" to "That's it, I'm buying it!". Watch for wearable tech to become a hot item next year (which is only a couple weeks away).According to our Chicago marketing company analysts, the love for the new wave to fashion/technology is at an all-time high with Americans ready to embrace it. 10 percent of Americans already wear some sort of wearable tech such as fitness brands like Fitbit, some already wear the Samsung watch as well. 45 percent of Americans stated that they are interested in the idea of purchasing wearable tech, such as the Apple Watch.
While 10 percent does not seem like a large number in the grand scheme of things, it is vitally important for the future and reading the signs for product adoption. Apple is expecting 10 million buyers of the Apple Watch next year, when it's released; this will set the purchase desire for consumers even higher, even if for other brands.
Intel is going to jump on the wagon as well with a flashy new bracelet that utilizes Facebook, Google, and Yelp.
Aside from the general consumer, there are big desires for the wearable tech have come from those in the medical, construction, and customer service fields; people in these fields can utilize the video, web, scanning, and photo tools on the job.
These gadgets will also change the way things like social media marketing and other digital marketing options operate and plan. This could mean some shakeups for marketing plans for some businesses.
Does your business need to adapt for the wearable tech era? Then contact Integraphix, a Chicago marketing agency.
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