Advertising News: Budweiser Plans to Keep Its Clydesdales

In the spirit of the season, we thought we would give you a gift… a gift that is the news about Budweiser has decided to keep its clydesdales in its advertising schedule.

Last week, the beer brand decided to make it known that it had plans to keep the iconic horse in its advertisements for the foreseeable future. This was in response to some news, broken by +Wall Street Journal, that Budweiser that Budweiser wanted to put the horses out to pasture in favor of a more modern approach that appealed to Millennials. Budweiser posted on Facebook and Twitter about their response to the rumor, "Don't believe everything that trends. The Budweiser #Clydesdales aren't going anywhere."

If you have been a fan of the clydesdales being featured in recent Super Bowl ads, then you'll be happy to know that they will be featured in the 2015 ads as well. The ads are going to be pertaining to responsible drinking, one of the ads will be alongside Lyft, the popular ride-share app.

"What about that rumored appeal to Millennials?" You ask. Well, since Millennials tend to favor the craft beers and hard ciders, the brand has decided to focus on nostalgia via using wood crates for beer and pull some heart strings with its Holiday Buds campaign.

Do you want an icon for your business that has the potential to become famous, like the Budweiser Clydesdales? Then talk with Integraphix-- a Chicago marketing company. As a Chicago marketing agency, we have over 20 years of experience with branding, advertising, and creative marketing.