How Can Your Business Create Great Content During March Madness?

Brands that are looking to make campaigns for their social media marketing platforms during the NCAA March Madness tournament need to craft something special to succeed. One place they can look to for inspiration is the NBA. NBA teams are often considered some of the best at utilizing social media marketing, specifically with video.

What does the NBA do that has caught the eye of our Chicago marketing company? The NBA has the ability to dominate videos for social media as well as quickly shooting off still photos. Each photo is a moment in time, a cliffhanger, and it has the ability to make us care about that game. The key is to have great video and photos- both in terms of film quality and content quality.

One way to accomplish the content quality objective is to show the elite, popular players or teams doing what they do best, creating highlight reel plays. For example, a star NCAA player posterizing another guy? That is a photo or video that will be seen by many.

The tournament is already a very exciting event for people to be a part of, so capitalizing
on that excitement and getting exposure is something for brands to lose. It is right there, right for the plucking. March Madness marketers have this A+ opportunity to entertain consumers and create compelling, storytelling posts and videos.

Another thing that brands can do to be great during this opportunity is to show the behind-the-scenes moments. Maybe some players building each other up in the hallway by the locker room? Terrific content. Other great moments to capture can be a pre-game ritual, a celebration of a big shot or win, and other great moments that allow viewers to connect with the players, even without meeting them. Our Chicago marketing agency is a big preacher of brands creating relationships and communication with consumers.

Brands will want to monitor the chatter and see the opportune moments to enter the conversations and create and deepen the connections with consumers. Talk about the Cinderella stories, the dynasties, the moments of emotion, everything, with the people and show a human side! The narrative is there, brands have to do little to create it.

Take a glance at the social media accounts of NBA teams, especially their Twitter & Instagram profiles, and see what they are doing that is so special.

After that, email Integraphix and see how our creative marketing team can help your brand get great content prepared for the NCAA March Madness tournament.

Marketing Tips from Some of the Best Marketing Minds

There are marketers from large companies and marketers from small companies. No matter what size the marketing company, it's always fun to pick the brain of a creative mind. As a Chicago Marketing Company, here are some our favorite marketing ideas.

It's in your best interest to make your product unique. The idea that you can have the same product as another company and still somehow have it stand out is a fallacy. You can't have the same product as another company and still succeed. You have to make different somehow. No, having it just a different color doesn't count.

No amount of people guarantees creativity. You can have a large team or a small team and the guarantee to have a lot of creativity will not happen. The key to having a creative staff for your marketing agency is having an environment that fosters creativity because it is relaxed, human, and friendly.

Don't be afraid to speak up. When in large groups deciding on work, it can be easy to fall to the group consensus, even when you don't agree. When someone proposes an idea, it can be a good idea to actually analyze it and not just accept it. What happens when that proposed idea is bad but no one is willing to speak against it? It can ruin everything. Speak your mind, challenge things. Genuine success doesn't come from obeying the quo, it comes from innovation.

Being a creative agency is a deal that is not for everybody. It takes creativity, persistence, character, and a whole lot of team work. You have to be willing to take risks and think deeply; a shallow thinker won't do well in a creative business.

Bringing Personality to Corporate Social Media

Doing social media for a corporation of any size is important for the growth of the company. Social media enables companies to be able to interact with consumers, clients, fellow businesses, etc. whenever they want. Social media also enables companies to spread various news to the world any minute of the day in a very efficient manner; if a company has several thousand followers or more on Twitter, a single tweet can tell a very important message to all of them, plus the followers can then retweet it.

The only downside of corporate social media accounts is that many of them are so rigid and blah. Some companies believe that they ought to act the same way on social media as they do in meetings. The problem with this belief is that consumers are not like that; consumers are not robots. As humans, we love emotion and interaction. If a company simply puts out posts and tweets that are plain and non-engaging then they are not using their social media to their full potential.

Social media needs a human approach. Have auto-generated social media posts is like trying to use a cup of water to extinguish a house fire, what's the point? It won't do a thing. As a social media company, Integraphix firmly believes in that human touch on social media.

When posting on social media, act like yourself. Post like a real person would post, of course, with the caveat that you still do use some discretion and do not post anything crude or crass, over emotional, or things that are controversial. What I mean by posting like a real person is that you should use humor in your social media posts, engage with people by responding/favoriting/liking/retweeting/etc. and sometimes post casual things like why you love a particular upcoming holiday. People love to see that corporate social media accounts are run by real people, not robots.

When people engage with you, try to respond with them within 24 hours. Waiting too much longer may lose impact.

If you are looking to do social media for your company or would like to hire a company to do so, hire Integraphix - a Chicago marketing company.