Bringing Personality to Corporate Social Media

Doing social media for a corporation of any size is important for the growth of the company. Social media enables companies to be able to interact with consumers, clients, fellow businesses, etc. whenever they want. Social media also enables companies to spread various news to the world any minute of the day in a very efficient manner; if a company has several thousand followers or more on Twitter, a single tweet can tell a very important message to all of them, plus the followers can then retweet it.

The only downside of corporate social media accounts is that many of them are so rigid and blah. Some companies believe that they ought to act the same way on social media as they do in meetings. The problem with this belief is that consumers are not like that; consumers are not robots. As humans, we love emotion and interaction. If a company simply puts out posts and tweets that are plain and non-engaging then they are not using their social media to their full potential.

Social media needs a human approach. Have auto-generated social media posts is like trying to use a cup of water to extinguish a house fire, what's the point? It won't do a thing. As a social media company, Integraphix firmly believes in that human touch on social media.

When posting on social media, act like yourself. Post like a real person would post, of course, with the caveat that you still do use some discretion and do not post anything crude or crass, over emotional, or things that are controversial. What I mean by posting like a real person is that you should use humor in your social media posts, engage with people by responding/favoriting/liking/retweeting/etc. and sometimes post casual things like why you love a particular upcoming holiday. People love to see that corporate social media accounts are run by real people, not robots.

When people engage with you, try to respond with them within 24 hours. Waiting too much longer may lose impact.

If you are looking to do social media for your company or would like to hire a company to do so, hire Integraphix - a Chicago marketing company.