5 Brief Reasons Your Business Must Advertise

Social media marketing is free, publicity is free, emails are free (unless you utilize a service for email marketing), cold-calls are free, referrals are free and often effective, however, advertising costs money. Why would you do advertising when you have all these free marketing efforts available?

Advertising is one of the marketing tactics that comes with a nice price tag. You have to pay money to run ads and send direct mail and sometimes you have to wait until you see any ROI. However, there is great strategy in advertising and it will be one of the best marketing decisions one could make… if they do it right.

In order to get good ROI from advertising, you have to:

• Be focused on a target market
• Have an effective call to action
• Pay attention to any leads and conversion rates

So why would you advertise? 

• It is a medium that you have control over. When it comes to advertising, you can say exactly what you want the ads to say, how they look, where they should go, etc. Nothing is left up to chance, except for their reception by the consumer, technically. 
• You say who is targeted. Knowing how your target market interacts with the world enables you to know how to publish an ad so only they get appealed to. A personal message aimed at one market is not going to be effective when it is carelessly put out there. 
• It helps create awareness for content. If you have content to share, say like blogs, books, catalogs, guides, etc. then you can use advertising to talk about it. 
• It helps with credibility. People believe that business must be going well when a business is running ads. Now, if the ad is for a "Going out of business sale" then clearly, things are not going well. However, this is generally the case. People pay attention to you and what you have to say because your knowledge has [allegedly] paid off before. 
• It amplifies your other efforts. Advertising helps consumers take notice of other marketing efforts that you are doing. 

When you advertise, journalists find you, referral consumers remember you, you develop fans and brand loyalty, and develop a sense of pride for employees. 

If your business needs to advertise, then hire a Chicago marketing company. As a marketing firm in Chicago, Integraphix has over 25 years of advertising and marketing experience.