How to Make the Perfect Post on Each Social Media Platform

As a Chicago digital marketing agency that deals with a lot of social media marketing, we understand it can be very difficult to remember how to create the perfect post on each social media platform.

We don't like leaving people in the dark, our agency is all about transparency; due to that mentality and model, here are tips to help your business create the perfect post on every major social media platform.

• Google Plus: 
• Make sure to use a great image. The higher resolution, the better. The more relevant, the better. For size, 800 pixels by 600 pixels or 800 pixels by 1200 pixels are the optimal sizes. 
• Pinterest: 
• Create boards with a specific theme. 
• Put descriptions for each pin, 200 characters, sprinkle in keywords. Pinterest will find these in search. 
• Vertical images optimize "real estate" on your Pinterest. Images 735 pixels by 1102 pixels. 
• Link Pin to your site or another source. 
• Relevant, high quality images. 
• Twitter: 
• You have 140 characters but leave 10-20 characters open for each tweet; this leaves room for manual RTs with comments. 
• Include links and/or images. 
• Use engaging, action-sparking words or phrases. 
• Facebook: 
• Vary between photos, videos, and links. 
• Include a personal bit of information- thoughts, summary, synopsis, question, etc. with each post. Be personal. 
• LinkedIn:
• Don't post quotes. 
• Be consistent. 
• Links to articles or using images in posts goes over well. 
• Share OC as well as sharing someone else's content. 

Do you have questions or comments? Then call or email Integraphix, we would love to help you! 

How You Can Rock Your Corporate Social Media

Having a corporate presence on social media is a must these days. Basically, every company has at least one social media account, if not 2, 3, or more. However, having a legitimate presence on social media for a company is much more than just posting your merchandise, your deals, etc.

Being successful at social media often means having a long list of things you need to do and many of them are correct; having a corporate social media presence that doesn't flop means doing things right, even the small stuff.

So how do you dominate your Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram, and other platforms? Don't worry your noggin, my friend, we'll tell you how!

• Be good at:
• Communicating. This means that you will need to be a good writer. Now, you're not writing dissertations on your social media, so you don't have to be that worried about writing exceptionally; however, you have to be good. Punctuation, grammar, write like a human (not a robot), and be concise (why use 5 words when you can use 2?). 
• Using images. When you can use an image to draw attention to your post, especially when it helps with the message, then do it! Now, do not go image crazy but use them when you can. 
• Using video. YouTube and Vimeo are great for this. When you have a video that you can share, especially informational, then go for it! 
• Utilizing more than one social network. Sure, your business has a Facebook page but you can also use other platforms as well! Depending on what your business does and where your target market is (in terms of social media), then join more than one! If you're a visual business (perhaps a bakery), then Pinterest and Instagram would be great since you can showcase your pastries and even share recipes (more so on Pinterest). 
• Responding. When you let days go by before you respond to someone on social media, if you respond at all, then you're not doing social media right. Social media is a fantastic tool for customer service and if you respond to things right away, it can vastly help improve (or maintain) your image. If it's a response to a complaint, then you contain the damage that much faster! 
• Not being emotional but having emotion. Do not get angry or frustrated when someone complains about you; do not give your negative emotions a chance. However, show that you have emotion! Say you're happy (and other positive feelings) about stuff. "We're so excited we could get deep dish pizza for our company lunch!" 
• Avoiding "ME". Sure, you want to promote your business but remember, a little of that goes a long way. The majority of your posts should be answering questions, giving tips, conversing, referring your people to someone else's great info, and commenting. Share, retweet, +1, repin, etc. If you can share someone else's post, they will notice and so will your followers. Which kind of person do you like better (in real life): the person who always wants to build themselves up or build other people up? 

Doing corporate social media marketing is not always super easy but it can be done. If you have any questions, then feel free to contact Integraphix. We are a Chicago marketing firm.