How You Can Rock Your Corporate Social Media

Having a corporate presence on social media is a must these days. Basically, every company has at least one social media account, if not 2, 3, or more. However, having a legitimate presence on social media for a company is much more than just posting your merchandise, your deals, etc.

Being successful at social media often means having a long list of things you need to do and many of them are correct; having a corporate social media presence that doesn't flop means doing things right, even the small stuff.

So how do you dominate your Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram, and other platforms? Don't worry your noggin, my friend, we'll tell you how!

• Be good at:
• Communicating. This means that you will need to be a good writer. Now, you're not writing dissertations on your social media, so you don't have to be that worried about writing exceptionally; however, you have to be good. Punctuation, grammar, write like a human (not a robot), and be concise (why use 5 words when you can use 2?). 
• Using images. When you can use an image to draw attention to your post, especially when it helps with the message, then do it! Now, do not go image crazy but use them when you can. 
• Using video. YouTube and Vimeo are great for this. When you have a video that you can share, especially informational, then go for it! 
• Utilizing more than one social network. Sure, your business has a Facebook page but you can also use other platforms as well! Depending on what your business does and where your target market is (in terms of social media), then join more than one! If you're a visual business (perhaps a bakery), then Pinterest and Instagram would be great since you can showcase your pastries and even share recipes (more so on Pinterest). 
• Responding. When you let days go by before you respond to someone on social media, if you respond at all, then you're not doing social media right. Social media is a fantastic tool for customer service and if you respond to things right away, it can vastly help improve (or maintain) your image. If it's a response to a complaint, then you contain the damage that much faster! 
• Not being emotional but having emotion. Do not get angry or frustrated when someone complains about you; do not give your negative emotions a chance. However, show that you have emotion! Say you're happy (and other positive feelings) about stuff. "We're so excited we could get deep dish pizza for our company lunch!" 
• Avoiding "ME". Sure, you want to promote your business but remember, a little of that goes a long way. The majority of your posts should be answering questions, giving tips, conversing, referring your people to someone else's great info, and commenting. Share, retweet, +1, repin, etc. If you can share someone else's post, they will notice and so will your followers. Which kind of person do you like better (in real life): the person who always wants to build themselves up or build other people up? 

Doing corporate social media marketing is not always super easy but it can be done. If you have any questions, then feel free to contact Integraphix. We are a Chicago marketing firm.