Monday, May 11, 2015

How to Make the Perfect Post on Each Social Media Platform

As a Chicago digital marketing agency that deals with a lot of social media marketing, we understand it can be very difficult to remember how to create the perfect post on each social media platform.

We don't like leaving people in the dark, our agency is all about transparency; due to that mentality and model, here are tips to help your business create the perfect post on every major social media platform.

  • Google Plus: 
    • Make sure to use a great image. The higher resolution, the better. The more relevant, the better. For size, 800 pixels by 600 pixels or 800 pixels by 1200 pixels are the optimal sizes. 
  • Pinterest
    • Create boards with a specific theme. 
    • Put descriptions for each pin, 200 characters, sprinkle in keywords. Pinterest will find these in search. 
    • Vertical images optimize "real estate" on your Pinterest. Images 735 pixels by 1102 pixels. 
    • Link Pin to your site or another source. 
    • Relevant, high quality images. 
  • Twitter
    • You have 140 characters but leave 10-20 characters open for each tweet; this leaves room for manual RTs with comments. 
    • Include links and/or images. 
    • Use engaging, action-sparking words or phrases. 
  • Facebook
    • Vary between photos, videos, and links. 
    • Include a personal bit of information- thoughts, summary, synopsis, question, etc. with each post. Be personal. 
  • LinkedIn:
    • Don't post quotes. 
    • Be consistent. 
    • Links to articles or using images in posts goes over well. 
    • Share OC as well as sharing someone else's content. 
Do you have questions or comments? Then call or email Integraphix, we would love to help you! 

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