What Mobile Devices Does Your Target Audience Prefer?

When appealing to your target audience with digital marketing, it matters to recognize which devices they tend to use the most. Between Millennials, Gen Xers, and Baby Boomers, the three largest demographics of consumers, are into tech and use it… a lot.

Smartphones
Smartphones are the biggest players in the digital marketing world. When it comes to effective online advertising, SEO, web design, and social media marketing, much of the efforts revolve around smartphones.

The biggest players here are none other than iPhone and Android. Android wins with Millennials by one percent; 54 percent of Millennials prefer to use Android, while 53 percent of Millennials love their iPhones.

For Generation X, Android wins by a large percentage here; 55 percent of this generation likes Android while only 38 percent of their fellow Xers like iPhone.

As for Baby Boomers, they have the largest winning percentage for Android at 50 percent; only 24 percent of them like iPhone.

What about the other people not accounted for? Well 20 percent of Millennials prefer Windows Phone and five percent like other smartphones. Nine percent of Xers like Windows and six percent like other smartphones. Finally, eight percent of Boomers like Windows, while 8 percent like other smartphones.

Tablets
iPads have a very nice grip on Millennials over Android tablets; 33 percent of Millennials prefer to use iPads vs. 20 percent of their peers who choose Android tablets.

For Generation X, the iPad loses just slightly to Android; 28 percent of Xers like to use iPads and 31 percent use Android.

Baby Boomers like Android tablets much more than iPads; 37 percent of them use Android tablets over 21 percent use iPads.

Does your business need help understanding its target audience? Does your business need help figuring out who that target audience is? Then email Integraphix - a Chicago marketing agency with over 25 years of experience in marketing.