20 Tips on How to Write Emails that Get Opened, Read, and Shared for Email Marketing

Email marketing doesn't have to be a waste for your business, it can be an asset. If done correctly. Here are 20 quick and easy tips about how to improve your email marketing. Let's dive in.

1. Make it personal. Don't write as if you are writing to several hundred or even thousands of people; write as if you are writing to one person. 
2. Make it count. Only email when you have something valuable to share. 
3. Be trustworthy. People should know what to expect from your emails and be able to trust the info inside it. 
4. Don't be creepy or weird. Use some personalization but don't use too much information or say things that could be taken as awkward. 
5. Make it rewarding. Give people a reason of benefit when they read your emails. The reader should feel some benefit of your emails. 
6. Give an incentive. Promise something good to readers. Let them know your email has something that will improve their lives. 
7. Use numbers. Specifically, digits. Such as the title of our blog post. It stops wandering eyes and intrigues people. 
8. Pique their curiosity. Use words that draw interest and make people say, "Hmm?" But don't use clickbait. 
9. Don't always go for clever. Not everyone understand clever things and people have different senses of humor; if you are unsure about using a clever remark or not, especially in the subject line, go for simple, instead. 
10. Study up. See what great email campaigns look like and model after them. 
11. Don't use pointless language. Sure, throw in some stats and facts in the emails but don't be unnecessary about it and say meaningless things. 
12. Try new things. Don't always send the same email. Change things up now and then. Of course, stay within your branding. 
13. Write quickly. This actually encourages you to write enthusiastically and readers will read it enthusiastically. 
14. Short & sweet. Shorter emails are going to be read by more people and are likely to be shared. Concise emails that give the good info are emails worth sending. 
15. Ask questions. Ask your readers questions to generate interest and conversation. You like conversation, right? 
16. Use pronouns like "you". It adds that personal touch. 
17. Be natural. Don't use rigid tones and words, be natural and type the way you would naturally speak. 
18. Don't be dull. Who likes reading something that puts them to sleep? No one, that's who. 
19. Talk about the benefits of your product or service. It is very likely that your product or service won't sell itself; highlight the reasons why your readers should care and how it improves lives. 
20. Know how to write. Need it be said? Surprisingly, yes. 

Email marketing can be a real asset for your business. Does your business need help improving its email marketing? Then email Integraphix, a Chicago marketing company with over 25 years of marketing experience, including email.