This Big Brand is Taking a Big Step Forward With Its Rebranding

Abercrombie & Fitch. Famous for its shirtless models and sexualized marketing has decided to tone things down instead of toned abs.

By the end of July 2015, the clothing brand, along with its Hollister brand, will no longer be utilizing the highly sexual marketing efforts. That's right, even their famous in-store shirtless models will be gone.

A&F wants to focus on the future and be taken more seriously. They will place a major emphasis on consumer experience and make it a primary focus. This is a major shift from their current marketing slant but it could be a great marketing effort and getting a bigger market share.

This rebranding could be in response to the brand's disappointing sales, new CEO, or the mentality that many consumers have towards the brand.

Is it time for your business to rebrand? While it can be intimidating, even the big brands are willing to put it all on the line. Email Integraphix or call us and talk with our Chicago marketing agency. We will work with your business to create the optimal rebranding effort possible.