Mobile Advertising Increased 76% in 2014, Digital Advertising Becomes $50 Billion Business

According to data from Interactive Advertising Bureau, the digital advertising world widened by 16 percent last year and had sales totaling $50 billion. I thought you said it increased by 76%. Well, remember that mobile advertising is under the umbrella of digital advertising, so we'll explain.

A large reason for the increase of digital advertising was the intense growth of mobile advertising. The IAB stated that increased by 76 percent, gaining $12.5 billion last year (compared to $7.1 billion in 2013), increasing the value of digital advertising total to $50 billion.

The incredible growth in the mobile advertising sector is showing the value of mobile, which reflects the continued consumer behavior shift from PCs to smartphones and tablets.

One industry that seems to be embracing the mobile advertising opportunity is retail. Retail stores accounted for 21 percent of the marketplace in 2014, by far the most of any other buyer of mobile advertising. The runner-up was financial service businesses (13 percent) and then the auto industry (12 percent) finishes up the top three.

When it comes to what kind of mobile advertising was embraced the most, that would be video. Online video ads mastered a whopping $3.3 billion last year, increasing from $2.8 billion in 2013. Display ads had some growth but not as much, increasing five percent last year.

The methods and structure of advertising is changing! But that is how business works, no? If your business is not considering mobile advertising, then it needs to. Email Integraphix and see how it could benefit your business! It can be as simple as ads on Google, social media, YouTube, and more. We would love to talk to you!