3 Myths About Marketing That Are Costing You Sales

Myths are everywhere. They even exist in marketing. Some myths are 100 percent made up, while others were once rooted in truth. Regardless of their origins, if a myth is no longer valid, it can be harming your business.

Here are three myths about marketing that can be harming your bottom-line.

1. Not understand how in-person sales work. When doing sales in-person, or at all, really, you need to establish a connection. However, not every company has realized just how mIn the past, salespeople were the gatekeepers of information for companies; consumers could not research a product or service and obtain the info they needed without talking to a salesman. However, with the internet, people can find any info they want, whenever they want.
uch technology has changed that aspect of sales.

Don't get us wrong, salespeople are still very, very important to the success of a company. It is just that their purpose has shifted a little. Now, salespeople are who consumers call when they need answers beyond what they've found online. Today, salespeople need to be great at developing relationships, creating trust, and being able to key in on consumer needs.

2. Believing that the more communication, the better. Just like everything in life, moderation is key; yes, you want communication but too much can be overwhelming for consumers, sometimes. Due to the rise in popularity of things like blogs and social media, companies can publish so much more information than ever before.

You want good, reliable content for your clients and customers but you don't want to say too much, otherwise they get overwhelmed and a boomerang effect occurs. If it is not relevant and helpful information, then you don't need to publish it.

3. Not utilizing a marketing mix. Having great content marketing is essential for business in 2015 but it really only works if people know to look for your products or services. If you create a marketing mix, you can create a beautiful blend of content creation and great branding. This will drive demand for your products and services.

Unfortunately, too many companies want that "silver bullet" or "magic potion" that will fix everything in one go. This results in those companies ditching the marketing mix.

Do you know of any marketing myths that companies still believe in? Let us know! Email Integraphix - a Chicago marketing company.