How to Effectively Market to the Millennial Parent

Millennials are morphing from the generation that "won't grow up" to a generation firmly planted in adulthood, at least the Millennials 24-35. This section of Millennials are buying homes, having their own children, owning cars, and other "adult" things. Data states that 40 percent of Millennials are currently parents.

This generation likes to have marketing experiences that are personal and not canned/dry pushes. As a Millennial myself, and Chicago marketing company copywriter, I would agree with many other Millennials that we like products & services that are intentional and tailored to our needs. If we don't see a product or service and understand how it will make our lives better, we don't buy into it. Even if it's an extremely cool product or service.

More and more Millennials are 1st or 2nd generation immigrants. According to U.S. Census statistics, 15 percent of Millennials between 20-34 were born in another country. This is the highest rate of 1st generation immigrants in this age range since 100 years ago.

More than 70 percent of Millennials enjoy the influence of other cultures. As globalization is gaining more and more traction, the idea of understanding other cultures becomes more appealing. One aspect of globalization that has generated this is how easily people move around the country and world these days. This knowledge has forced marketing agencies to adjust their strategies when appealing to demographics based on region.

84 percent of Millennial parents say that trust the recommendation or distaste of a brand they hear from their peers. This is why word-of-mouth marketing is so huge for brands to capitalize in 2015, especially since search engine marketing and social media marketing help facilitate and even spark much of that talk.

With so much technology and fast-paced industries, it is no wonder why we all want gratification instantly. This means that many Millennial parents, while meeting the demands and requirements of their young children, not only desire a process that is easy & straightforward, they require it.

As the first truly digital-native generation, Millennial parents turn to online resources for a lot of things. Yes, they turn to it for entertainment options and other fun resources but it is common for them to turn to the web for things like advice and tips on parenting and family matters.

Millennial parents and their kids share interests. This is not a jab that the parents never grow up mentally, they just appreciate and embrace more than previous parenting generations. The parents and their kids like some of the same movies, video games, and more. This includes brands, as well. This allows some brands to appeal to both parents and kids in one marketing effort.

Is your brand's target market Millennials? Specifically Millennial parents? Email or call Integraphix and see how our creative marketing team can help you reach them effectively! We have many Millennials on staff so you get first-hand knowledge.