Apple, a serious player in the tech game, has shown that is is serious about digital advertising with its new mobile ad venture. Apple has recently allowed advertisers access to publish ads for iPhones, iPads, and Macs in hopes of gaining real success with its iAd business.Over the past year, Apple has been planning programmatic mobile advertising with hopes of serving up some iAds via companies like AdRoll. In the past, iAd was considered to be a high-end marketing tool for businesses with the most cash.
Apple has wanted to have wanted to create mobile ads in-house for a w
hile, hence, their purchase of Quattro Wireless. Now, with partnerships such as Adroll and The Rubicon, they can begin to meet the benchmark set by Facebook, Google, and Twitter.
How will a partnership with AdRoll help? Well, AdRoll is a firm that allows marketing firms to use their own data to supply ads across a variety of platforms.
Higher-ups at Apple and AdRoll believe that this move will reshape and revamp the mobile advertising scene.
Ads will be given data from the iTunes and App store as well as info from Apple Pay so ads will be targeting appropriately. The ads will show up in apps that allow iAds.
How effective will the ads be in terms of getting consumer attention and making Apple a big player in the mobile ad game? Time will tell. As a Chicago marketing company, we're excited to see how this plays out; it could indeed change the landscape.
Do you want to advertise with iAd? Then contact Integraphix -- a digital marketing firm to help you create great ads that you'd be proud to display on Apple's new advertising platform.
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