Consumers Sure Do Love the Multi-Device Life

As a digital marketing agency, many of our creatives have multiple devices. Laptops, desktops, tablets, and smartphones. All at work, all going the whole day. For people outside of this industry, average consumers, this lifestyle rings true as well.

One of the first things we reach for in the morning are our smartphones. We use multiple devices throughout the day, sometimes at the same time. Right now, I am using my desktop to write the blog and my MacBook is streaming music and being used for other assignments. During lunch, I switch to either my iPad or my phone to see what is going on in the world. At the end of the day, the iPad or phone is again used for personal internet surfing or social media while the Apple TV streams Netflix. It's just part of the life of a social media marketing specialist.

As mentioned before, this lifestyle of using many devices throughout the day is true for many people. It is hard for creative marketing agencies to get a good handle on it; the issue for advertisers is how to make sure the ads get seen. It can be difficult for marketers to keep a storyline going that keeps consumers engaged when the marketing teams have to skip across so many platforms. Companies have become more aggressive at tackling this issue of continuing ads, stories, and engagement across devices and platforms.

The opportunity for companies to target consumers with even more accuracy is a hidden gem in the multi-device lifestyle that brands seem to have difficulty negotiating. The story, the ads, the frequency of it all does not have to be the same across each platform, each one deserves a unique approach. The engagement needs to be customized and more intelligent so the effectiveness and ROI is greater than ever before.

8 Stats about Digital Video You Need to Know

Some exciting news has been revealed about the current state of digital video, which were revealed during the Interactive Advertising Bureau's Digital Content NewFronts meeting (yeah, it's a mouthful).

The scope that awaits what can happen for digital video has never been seen before for any aspect of marketing. Here are 8 points why digital video's future is so exciting and why your business needs to get in on the action:

1. Market researchers have surveyed ( 1,900 consumers and they found that consumption of digital video is up 13 percent since 12 months ago. And, as we've mentioned before, advertising in digital video is becoming much more appealing for brands since more & more people are watching YouTube ads from start to finish. 
2. 24 percent of the people surveyed stated that they watch at least one video per month that they've never seen before. This is a two percent increase from last year but when you consider the amount of videos on the web, even just YouTube, that's a lot of video consumption. That is a lot of people viewing your company's videos and digital marketing efforts. 
3. TV influences the traffic and activity on the web, too; 11 of all online shopping is spurred by something seen on TV and 153 million social media posts are generated by TV shows each month. 
4. 91 million social media posts are generated by reality TV alone, every month. That is 16 percent of TV viewers that watch TV share their thoughts on social media. 
5. Tremor Video and Magid Associates surveyed 1,000 people and found that 55 percent of U.S. households have more that four devices (TVs, computers, tablets, and phones). 40 percent of households still have access to video streaming services. 
6. Eight percent of the people surveyed in pt 5 plan to cancel cable TV within the next 12 months. 14 percent of the respondents have no cable TV service now. The trend of cutting the cord is growing, especially among Millennials. 
7. Subscription-based streaming is huge. We know the success of Netflix, Hulu, and Amazon Prime streaming, but apps for channels are catching on; HBO Now just released last month and of the respondents, 70 percent signed up for HBO Now. 
8. Ads that utilize pathos have more success. When videos get viewers to experience an emotion, they are 2x likely to be shared. The Coca-Cola "Grandpa" video ads had an eight percent share rate in their 2014 campaign, pretty good! 

Creating videos to increase brand awareness for your business is making the shift from being a luxury to a necessity. Integraphix is an internet marketing agency of 25 years. Call or email us about getting started.