How Do You Reach Your Audience? Do This One Thing

When clients come to our Chicago marketing agency desiring marketing assistance, they always ask, "How can we break through the clutter?" or "How can you make us noticed?"

Be useful.

Find a way to make yourself useful to consumers. If they have no reason to call you because you're just "one of the boys", then they will not call you. No matter how much promotion work you do. Give a great deal, make your product offerings unique, something to stand out.

You may hear a lot of chatter about the latest and greatest thing in digital marketing and other forms of creative marketing, such as who's the brightest, most suave, biggest, etc. If we are honest with ourselves, that stuff just adds to the clutter sometimes. Consumers are smart! Consumers know what advertising lingo to avoid or forget; think about this for yourself, what words or phrases are you tired of hearing and seeing in ads?

Being useful is solving a problem and meeting a need. This can only be accomplished if you understand your consumer. If your business is ignoring the wants and needs of its audience, then it will not survive as a business. The art of listening and understanding is often overlooked in many business strategies.

Listen. Understand. Find where your business fits in. And go there.

Being useful to consumers is nothing new in business, so why do so many businesses skip this step? Or assume they are useful without any information to back it up?

Companies that last decades and have good relationships with their consumers are businesses that make sure they are meeting the needs of their consumers. Not businesses that expect consumers to change to them.

Being useful is a simple theory but the practice is hard. For help understanding how your business can be useful, contact Integraphix.

Things to Remember When at the SXSW Festival for Small Business Owners

It is the time of year when the South by Southwest Festival (SXSW) becomes a big deal for business owners, especially small business owners.

When at the SXSW Festival, it is important to learn new techniques and tools for running a business. One thing to remember when at the festival and looking for new tips to make your business more effective is to think about your customers first. As a Chicago creative marketing agency, we will tell you that a successful business is one that focuses on its consumers' needs before its own.

You might think, "But if the business doesn't take care of itself first, how can we help consumers?" Here's the thing, your consumers' needs are your needs. If your business ignores the consumers' needs, then there are no consumers for you to think about, which means there is eventually no business for you to run, either.

Give your consumers what they want, what they need, and what they may not know they need, yet. One thing any good Chicago marketing company does is market research, which is what your business needs to do (or contact a marketing agency to do it) and find out what your consumers' needs are. Simply asking them will be a big help. A consumer will (often) only buy something if they know how it will improve their life, this is why knowing the needs of the consumer is crucial.

Another thing to remember when going to the festival is to be storytelling topics that people will find engaging. Find something cool that you know your consumers will like? Post about it! Content marketing and social media marketing are great places to be a storyteller and create engaging, worthwhile content.

Need more business tips? Then email Integraphix, a Chicago marketing agency.