Why Your Business's Marketing Has to Evolve

Every business has to market themselves to some degree, whether they realize it or not. However, some businesses get stuck in a rut, sometimes a good rut, and stay there. Marketing has to change, it has to evolve.

Now, it can work to keep the same message, mascot, color schemes, branding, etc. But it does not work to keep the same platforms, techniques, and strategy. Very few businesses have succeeded because they kept with the same techniques & strategy.

Industries change. Consumers change. Interests change. You get the point. 

That's why a business's creative marketing has to evolve. If you don't evolve, you miss your market. Then you're like that owl wondering, "Where'd they go? Did we miss them? What happened?"

Industries change. Every industry in the world has likely changed in the way it operates over the last decade or two. For example, marketing. This industry has massively changed in the last five years, alone! Now there's a heavy emphasis on digital marketing and digital advertising; things like social media, YouTube, blogging, or search engine marketing have all become points of interest.

• Take a look at your industry, how has it changed? 

Consumers change. Every generation thinks differently than the last. Every demographic has its own interests. Every culture has its own way of doing things. If you haven't heard, Millennials are a big topic to talk about in marketing. So let's talk about them! They are vastly different than previous generations, Gen. X and much different than Baby Boomers. If your business targets a demographic like 20-30 year olds, your target market in 2015 is vastly different than your target market was in 1975. Even from year to year, consumers change; our minds change all the time.

• Take a look at how you shop, how has it changed? 

Interests change. As hinted in the last point, our minds change all the time. What seems like a good idea now might not be in a few months. Look at the K-Cup. At the beginning, people loved it because it was easy, personal, and no prep/cleanup. Now, it's one of the most hated ways of consuming coffee on the planet. Or, for us techies, look at how fast apps come and go in popularity. Draw Something? What's that? Maybe fashion is more your fancy; how often does fashion change?? There was a time when baggy jeans, K-Swiss shoes, and bull-cuts were popular. Now, it's skinny jeans, boots, & fades.

• Take a look at your interests, how have they changed?

The bottom line is that in business, especially marketing, if you stand still, you will be left behind. Don't stand still and become a static business! Hire Integraphix to help your business get going forward, not become irrelevant.