Monday, May 18, 2015

Does Pinterest Actually Boost Web Traffic?

Many businesses put lots of effort into social media, even social media platforms like Pinterest (aside from the usual Facebook & Twitter). Pinterest can be a great place to post things like blog posts, product images, process images, etc.

But does the power of Pinterest actually aid the SEO process and generate traffic to your blog and/or website? 

Short answer: Yes. Yes it does.

When you use Pinterest, it creates a local place for people to visit to view your important messages without sifting through junk. Even on your company's Twitter and Facebook, you still have to get through informational, promotional, and even silly posts to find the ones that share things like recipes, how-to's, or posts of the like.

Pinning your blog posts, which are hopefully linked to your site, or pages within your site extends their viewership lives. What do we mean by that? Well, when you post these things to Twitter, Facebook, or Google+, they get pushed down onHowever, on Pinterest, while they will get pushed down on the newsfeed, they stay in the same position on your profile, making each pin very easy to find (especially categorized by boards).
the timeline as you post other stuff (and even faster on newsfeeds).

If you tag your pins right and put healthy descriptions, you can get them found via search very easily, unlike other social media platforms.

What are some tips to do Pinterest for business well?

  • Pin consistently
  • Schedule pins
  • Have great descriptions
  • Add links
  • Have great images
  • Pin to appropriate boards
Tired of having social media strategies that don't get your business any good leads? Then email or call Integraphix for a free marketing analysis! 

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