How To Do Real-Time Social Media Marketing During Super Bowl

The Super Bowl is watched by millions and millions of people across the country, even in other countries, every year. It is considered to be the most popular sporting event in the country and try to capitalize on this sort of popularity.

Taking advantage of the popularity of the Super Bowl for your brand is nothing to be ashamed of, every company does/tries to do it. Why do you think Super Bowl ads have become as popular as they are? Brands spend a huge chunk of change for a mere 30-second ad that might be forgotten amidst the excitement of the other ads and, oh, the game itself.

Of course, on-air advertisements are not the only way that brands try to connect with the viewers of the game, social media marketing is a very, very popular option for brands as well. As with anything, there is a right way to do it and a wrong way; when it comes to social media, doing it the wrong way can be incredibly detrimental and that bad news spreads like wildfire.

Here is what not to do with social media during the Super Bowl. 

1. Don't claim/brag that you have a newsroom full of people to cover the game, this does not impress people and it sounds like you're to impress. Think about it this way, it is like when someone unnecessarily mentions "impressive" things that they've done, we tend to roll our eyes, right? 
2. Don't try to insert your brand into every single tweet or post that happens; also, don't try to put a branded post/tweet for everything that happens during the game. Pick the right moments that can be a great tie-in for your brand. Maybe a receiver drops a big pass because they didn't see it and your brand makes eye-glasses? That can work. 
3. Don't do automated posts. 
4. Don't beg for affection such as retweets, favorites, etc. The popular, "Fave for A, RT for B" is never going to happen. Stop trying to make it happen (Thanks for that phrase, Regina George). 
5. Be human and converse! Talk to people. Consumers love when their favorite brands recognize them on social media. 
6. Post when you have something to say, don't say something because you want to post. (Yes, this is a spoof off of the famous quote by Plato). 
7. Be spontaneous. If you have to use approved posts, tweets, then make a long and varied list of them or lest you be boring. 
8. Be considerate. Don't post something people might find offensive or you'll regret it. 
1. Remember the difference between your business accounts and personal accounts. This is an all-too-common digital marketing mistake. If you are posting for your personal accounts and your business accounts, be careful! One way to avoid confusion is to use different devices, may your phone for your personal account and your desktop for your business account. 
9. Use hashtags but don't use too many. Our Chicago marketing company social media team can give you more info on that, just ask!

Remember our tips if you plan on using the Super Bowl to expose your brand with social media. If you need assistance, then contact Integraphix, we are a Chicago marketing agency with great experience in internet marketing.