How To Create a Great YouTube Video for your Business

Videos for digital marketing are very classy and effective, we all like videos that engage us and are entertaining. A company can really benefit from this medium, after all, it is just a smaller concept of TV commercials.

Unfortunately, not enough businesses are utilizing this format; the odd thing is, this has been around longer than social media marketing and some other formats, which brands are jumping all over.

In order for a YouTube video marketing to be successful, it has to be:

• Very educational/informative
• Sincere/genuine
• Fun/entertaining

However, some of the businesses that use video do wrong is not give enough consideration for professionalism; they produce a video that is choppy, looks like it was shot with a phone's camera, and people are robotic. One of the main things is that your business remembers to be informative, sincere, and fun and the quality should follow. 

Here are 7 tips for producing a great video for your digital marketing. 

1. Use music. You do not want it to be overwhelming or too loud but using music in your video is a great idea. The music can be split up or constant throughout the video. Think of some of your favorite scenes from movies or TV, chances are, they incorporate music to some degree. 
2. Have a preview to the video. Having a preview of the video that shows teasers of the scenes they will see can be a great hook. Why? It shows the viewer what they can expect to see and what they'll miss if they choose to skip the video. 
3. Have contact information. This is a must, according to our Chicago marketing company social media team. When you have a video, put your company name & contact info (number, email, and/or website) at the beginning of the video, not at the end. Why not at the end? Because people do not often make it to the end of the video. You can mention this information throughout the video, as well.
4. Have pop-ups. We're not talking about pop-up ads but rather pop-ups that feature some info that you did not say in the video. Maybe it's a link to a site or additional, perhaps more specific, information. 
5. Humor. Be a little funny, be people-friendly. While you do not want to turn the video into a stand-up act or tell risky jokes, be engaging and fun. Be appropriate. 
6. Involve current, real customers. Of course, get their permission (sign a waiver) but involve some of your actual customers. Does it need to be said that they should be happy customers? Well, they should be. Have them talk about their experience with your business. 
7. Still shots & effects. This will help change the pace of the video, keeping it fresh and engaging. Using still shots can be great for allowing viewers to see something that they might miss in video format. Also, use some effects like slow-motion or time-lapse (or hyper-lapse); the slow-motion is great for things that happen very quickly & time-lapse is great for things that would take a long time to watch. 

Does your business need to be noticed on the web? Do you have quality YouTube videos to use in your marketing? Email Integraphix about digital marketing efforts such as YouTube videos, videos for Facebook or Twitter, or even Vimeo.