Google Glass has to shake off the "Glasshole" reputation, and fast. Do a simple search for anything related to "Google Glass" such as "glass wearable tech" and you will find lots of results about Google Glass; once you review the results, you will figure out why is not available for public purchase. As of now, the product is under construction with the help of Nest founder, Tony Fadell.Some of the results we found were:
- More Google Glass wearers attacked in San Fran
- Google Glass wearers record at beaches
- Google Glass wearers banned from movie theaters
- Man robs Google Glass wearer on street
- Etc. etc.
If you type in "Google Glass wearer" into the search bar, you will see the auto-finish finish your search with verbs like, "attacked," "beat up," or "banned". This was what the innovative product was getting in return for its presence in the world, however, it can be understandable; people were afraid of what wearer's were doing and people got annoyed with the mentality of its wearers. This was an issue with the marketing that went on with Google Glass, perhaps, a lack of.
There was some social media marketing with the product but it seems much of it was from the testers, not necessarily from Google, itself; both sources needed to produce good, informative content. Perhaps the quality of it was not the best either, such as a man wearing them in the shower and proclaiming his love for the product (people don't want to view a video of a man in the shower).
Of course, there were some issues with the product outside of marketing it, such as the fact that many consumers thought it looked goofy. Fashion designers worked to change that perception, however, it was unfruitful. This was a major hit in the branding for Google Glass.
Even Larry Page has yet to be seen wearing a pair.
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