Doritos Flavored Mountain Dew. Has It Gone Too Far?

That's right, boys and girls, Mountain Dew is currently in the product testing stage (specifically taste-testing) stage of a Mountain Dew blend that tastes like cheese Doritos, called "Dewitos".

There was a taste testing on the campus of Kent State University, in Ohio. The testing included other flavors such as rainbow sherbet, lemon ginger, and mango habanero.

As a Chicago marketing agency, we weren't sure if this was a real product or a stunt, like the pumpkin spice condoms, but no, this is real. A Pepsi spokesperson confirmed the rumor that they are indeed testing new flavors of Mountain Dew and have given consumers the chance to taste the Doritos-inspired flavor.

Has it gone too far? Our Chicago marketing company understands the Locos Tacos, using a Dorito as the taco shell (it only makes sense, people!). Then they released Doritos that tasted like Doritos Locos Tacos (so a chip based on the taco based on the chip) and now this?

Where does it end? Will there be Doritos-flavored lip balm? (Someone at Frito-Lay might be thinking that's not such a bad idea).

Let us know what you think! Comment below or let us know on Twitter, Facebook, or Google+!