Target Will Be Using Location Based Marketing on Black Friday

Despite the immense popularity with shopping online, it seems the trip to the actual store will dominate this Black Friday as crowds of people head out to get their hands on incredible deals. The only hangup for some brick and mortar stores is how to get through to people who use their smartphones for price scanning.

Target has found the answer: location-based marketing. Their plan this Black Friday is to use location beacons in their stores that communicate to consumers via the Target app, telling the consumers where to go in the store by linking products to a store map. On Black Friday, the app will help shoppers find the best deals within the store they are in, making it a much more personal user experience.

Users of the app will be able to build shopping lists in the app and search for products and find out where they are in the store. As a Chicago marketing company, we think this
is a huge leap forward in enhancing the shopping experience.

The app is Target's attempt to transcend the ideal shopping experience between physical and online stores. A bold move, will it pay off? Another great move that should pay off for them this year is their decision to use Apple Pay. 

As a Chicago marketing agency, we love a great idea that is paired with another great idea, it's what makes for successful marketing. The beacons and the payment system that Target will be offering on Black Friday should give them a nice competitive advantage.

Does your business want to gain more sales and expand its reach? Perhaps take a new approach to its existing target market? Then hire Integraphix, a Chicago creative agency. Call us at 847-537-0067 or visit our site.