"Marketing Monday"-- Marketing Strategies to Utilize

In honor of “Marketing Monday” (what we’re dubbing it) we want to discuss effective marketing strategies that will help transform your business from marketing apprentice to marketing maven.  No matter what type of business you run the importance of marketing is universal.  Are you in need of a new marketing strategy to implement into you current or future marketing plans?  Consider the following marketing strategies:

1- Keep your network growing: You should always be in the process of building up your network.  That is a plate your should never stop spinning.  Ask some of your business contacts or close friends to introduce you to people that they think you should get to know to help you expand your business.  Forming relationships with new contacts will greatly help you expand your horizons and get some potential customers.

2- Enter a business award competition:  Entering a business award competition is a great way to establish your business’s credibility and strengthen your reputation.  If your business ends up winning an award that could really boost your reputation within your industry and with the audience you are hoping to attract.  Competitions could get costly, but winning an award could prove completely worth it.  If you are concerned about the quality of your entry you could hire someone to prepare your entry for you.  Winning an award gives you plenty of press opportunities and really, it's worth the effort for the potential buzz.  

3- Look into local chambers:  Become the expert in your field and share what you know with others.  Teach seminars throughout your local Chamber of Commerce.  Your business will receive promotion and marketing solely because of the event itself.  Being affiliated with the Chamber will also give you and your business some added credibility.  

4- Guest blogging:  Outside of writing your own company’s blog, consider becoming a guest blogger for other blogs that are closely related to your area of expertise.  Offer to write a guest post in exchange for a link and/or byline.  This will help to establish your credibility and will help get you and your business's name out there.  

5- Create follow up cards: A follow up card is a great way to reach out to potential clients.  An old-fashioned hand-written card or even an e-card is a great way to say thank you and to pursue doing business with someone.  It’s a personal effort that helps you and your business stick out and be remembered by clients. 

Trust us, we’ve got plenty more marketing tips to give out.  Check back with us next Monday for some more “Marketing Monday” talk.  Questions or comments on this blog?  Leave them below or feel free to contact us.