You’ve probably seen them all over the place, those little
black and white patterned boxes all over advertisements, also known as QR
codes. Over the last few years QR codes have become big in the world of marketing
meets technology. Now most people can easily identify QR codes and know how to
use them. As a marketing company that’s always on the cutting edge of
technology, we believe QR codes are a great way to promote your company and
market new ideas creatively. Not a big fan of the black and white look? Don’t be turned off by their looks, because
there are many different ways to personalize your QR codes.
Personalizing QR codes can make viewers more interested and
intrigued to start scanning. Adding color to
your codes can make your company stand out amongst the crowd, especially with
so many companies using the standard black and white code generator. You can use the ability to create personalized
QR codes to your advantage when designing an advertising piece. Magazine ads, business cards, catalogs or brochures
all make for great places to stick the special color code. Utilize your company’s color palette and
design concepts for your QR code. If you are creating a QR code for your
website, you can easily create a complementing code generated with the colors
of your company or logo. This new ability is great for graphic designers and
marketers to utilize creative, interactive designs.
While your business cards usually only contain a small
amount of basic information, a QR code can take a viewer to a page filled with
endless amounts of information. QR codes
are a great way to call attention to a promotion your company is doing, a sale
your company is having, an event your company is throwing and more. If you place a QR code on a business card,
you can add more than double the amount of information without making your
design look cluttered. You can stick to keeping the bare basics on your card, but have all the extra information be contained in the link attached to the QR code.
With the new colorful QR generator not only can you create
multi-colored codes, but you can also combine them with images. The opportunities are now endless and there are
many different creative ways to present your QR codes. Below are some of our
favorites:
Have any questions about QR codes? Just drop us a comment or contact us.
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