We are vastly approaching the new year and with a new year
comes new marketing trends. As a Chicago Marketing Company we have seen many trends come and go. We have also noticed some trends emerging
over the past few years and feel it is safe to say there will be a lot of continuing
and emerging marketing trends for 2013. For
Marketing Monday this week we wanted to sit down and discuss the trends that we believe will be popular for 2013:
1- Devotion to
website strategies: Your website should no longer be a static, online
brochure with information that hasn’t been updated in a decade. If you haven't updated your website in the past decade, make 2013 the year of website changes. We aren't just saying this because we are a
Chicago Web Design company either!
Website strategies will be all the rage in 2013. Complete website overhauls will take on great
important in 2013 as the demand for dynamic content combined with user friendly
CMS systems is only making it easier to edit and control websites. Today’s target audiences are looking for
consistent, fresh information.
2- Content remains
king: I know, we’re always talking about content, but in 2013 content will
continue to remain king. Organic SEO strategies, blogs and social media profiles require a constant flow of
information that is audience specific and truly engaging, so focus a majority
of your efforts on creating great content in 2013.
3- Create powerful
integrated marketing campaigns: The
merging of marketing, PR, creative design, and sales will be essential in
2013. Together, the integrated marketing
approach will give companies the opportunity to reach their total target
audience in a multitude of ways.
4- Social media will only continue to grow: Through 2013 social media will only continue to grow and
evolve. We suspect that companies that
were not engaging in social media prior to 2013 will start to see its
advantages, especially with so many different social media sites available for
use out there. Social media is
definitely a vital part of the overall mix and worth utilizing since it provides such a simple way to get yourself and your brand directly in front of your target audience.
5- A boom in mobile
solutions: Mobile solutions and campaigns centered around the use of mobile
technology will be hugely popular in 2013.
Savvy marketers will continue to find ways to reach this large base of
consumers. Responsive web design will be considered a must versus being labeled
a luxury as more and more consumers turn to their phones to gather information
and surf the web.
What marketing trends do you anticipate being popular for
2013? Feel free to leave us a comment
below or contact us.
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