Which Music Streaming Services Attracts the Most Millennials?

Appealing and drawing in consumers can be a tough gig for services for music streaming sites; music streaming services are abundant and it can be hard to know which one is the most successful, especially when you consider demographics such as millennials. This demographic is famous for its purchase power, influence, ability to change their minds, and adaptability. That's what makes this demographic so wonderful, yet challenging, for marketing agencies to market to, including our Chicago marketing company.

Pay attention, brands, as this information is pertinent knowledge if you plan on airing radio advertisements, or any digital advertisements that have to do with music, really. 

Pandora Radio is the winner of the major music streaming services: Pandora, Spotify, iTunes Radio, iHeartRadio, and Beats Music. Pandora Radio has a total of 250 million users listening every month, the second place finishers is Spotify, with 60 million users. iTunes, iHeart, and Beats all finish behind Pandora and Spotify.

When it comes to Millennials, Pandora has 34.6 million of this demographic tuning in. Spotify has a far distant market share of 15.8 million Millennials, iHeart Radio has 9.6 million, iTunes Radio has 8.6 million, and Beats Music has a low 3.0 million.

This means that brands that are considering internet radio ads as a way to appeal to Millennials, they need to air on Pandora and even Spotify. However, if budgets restrain airing ads on one of the services, the data points to which one is the better choice. As a Chicago internet marketing agency, we have indeed seen great ROI for many brands that air Millennial-targeted ads on Pandora.

In addition to knowing where the target market is, it is important to know the purchase consideration within the services from the consumers; these numbers indicate the purchase consideration for both the music aired and the services/products featured in ads.

• Pandora - 41% of listeners
• Spotify- 15.3%
• iHeart - 12%
• iTunes - 15%
• Beats - 1.5%

Is your business considering airing ads over music streaming services? Then email Integraphix - a Chicago creative marketing company - and see how our creative teams can help your business appeal to your target market!