There are marketers from large companies and marketers from small companies. No matter what size the marketing company, it's always fun to pick the brain of a creative mind. As a Chicago Marketing Company, here are some our favorite marketing ideas.
It's in your best interest to make your product unique. The idea that you can have the same product as another company and still somehow have it stand out is a fallacy. You can't have the same product as another company and still succeed. You have to make different somehow. No, having it just a different color doesn't count.
No amount of people guarantees creativity. You can have a large team or a small team and the guarantee to have a lot of creativity will not happen. The key to having a creative staff for your marketing agency is having an environment that fosters creativity because it is relaxed, human, and friendly.
Don't be afraid to speak up. When in large groups deciding on work, it can be easy to fall to the group consensus, even when you don't agree. When someone proposes an idea, it can be a good idea to actually analyze it and not just accept it. What happens when that proposed idea is bad but no one is willing to speak against it? It can ruin everything. Speak your mind, challenge things. Genuine success doesn't come from obeying the quo, it comes from innovation.
Being a creative agency is a deal that is not for everybody. It takes creativity, persistence, character, and a whole lot of team work. You have to be willing to take risks and think deeply; a shallow thinker won't do well in a creative business.
