5 Easy Ways to Have Better Content Marketing

The concept of content marketing is that if it used the way it should be, it is a great and wonderful to make your business more memorable. The operative phrase there being, "used the way it should be." You cannot create content that is broad and generic content, or duplicated content (yikes!), and expect it to be a useful tool for your business.

We have 5 ways to make sure your marketing efforts are working for you! Sit back and read while enjoying a Coke.

1. Write case studies. These are wonderful tools because they show that you have true, real, wonderful, proven knowledge and efforts in your industry that others can capitalize on. When you show your target audience that you can do what you say you do, it gives them confidence; it encourages them to think that you can reproduce the positive results with them. Stories create powerful messages that you can leverage with prospects. Use details. 
2. Remember repetition. Keep in touch with people and be memorable. We hardly remember the stranger that we met the one time at the place and we did that thing. Using emails, blogs, videos, posts on social media, etc. to keep in touch. We also emphasize the need for consistent and quality posts on your blogs, articles, newsletters, and any other print marketing efforts you use. If you have one post in January and don't do another until August, that's not good for business. 
3. Be descriptive. We as humans like to have details; we like to be able to picture things that are said in words. If I described a cat to you, would you prefer, "A small tiger looking thing. 4 legs. A tail. 2 ears" OR  "An animal that is a foot long, 10 inches tall. It has white fur with black brown stripes and a long, curly tail. It has eyes that are intense and give purposeful stares. Its 4 paws are soft and gentle. And don't ever, ever put it near water"? 
4. Use imagination. This includes using description but it also means using creativity. Content marketing means being able to tap into your well of imaginative words, descriptions, images, etc. Successful execution of this enables consumes to remember you on a deeper level and see how you can meet their needs. 
5. Use your voice. Write the way you speak while still being appropriate for your audience. If you cuss a lot, maybe it is best to avoid that but the point is to sound like a person, not a robot. No one likes reading something that sounds like it was automated. Ultimately, it does not matter if it was or not but we like to know that we deal with real people and something was hand-crafted. 

The best content marketing is done with a motivation to be remembered and talked about, not just gain eyes on your words. Don't let your business suffer from another subpar post or newsletter, contact Integraphix about your marketing. We have a team of dedicated professional copywriters who can help you or even handle the work entirely.