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| Dental Web Design Example |
The best dental website design is always personalized to the dental practice and their unique offerings. Otherwise it ends up being a personal website. You need to show the dental practice, your expert team, and your uniqueness to generate leads from your website.
You need to know who you are, what you can offer, how you ARE perceived and how you WANT to be perceived. Also, you need to know who your patients are and what they respond to. You may think you know, but will be surprised when you don't. You can check this by conducting surveys of your patients before the web design & development begins. You can use surveymonkey.com or you can use a paper survey. On survey monkey there is the FREE option to run a dental marketing survey that can be emailed to your patients.
In dental marketing, relevance is crucial. If your website is not relevant to your target patient audience, they will quickly leave your dental website. You need to make your website relevant by:
1) Attractive Design
The right design and branding will have the correct appeal. There is a great lack of good dental logo designs in the market, and if yours isn't up to snuff, it might be time to rebrand your practice.
2) Credibility
Photos of your team are expected. Photos of your smiling patients will prove to patients that you are the expert. Hot buttons on your home page can show off special offers and key treatments, this will establish what you’re about within seconds of glancing at your home page. Also, use social media. If you're online elsewhere, your patients and potential customers will be more likely to use you. If you need help launching a social media marketing campaign for your dental practice, contact Integraphix at 847.537.0067.
3) Affordability
Special offers and a transparent fee structure will further reassure website visitors. Patients are looking for evidence of fixed pricing.
4) Contactability
Show your telephone number clearly at the top of every page, feature your address, have an email form and an online appointments facility on your dental website. A lot of your visitors will be your own patients simply trying to access your website for basic contact details so make the experience easy for them. These days, patients will be using an iPhone, Blackberry or other smart phone while on the move so make sure your website is compatible.
5) Regular Updates
Make your website have a genuine “Point of Difference” by personalising and individualising it. Personalising your website will minimize the chances of visitors ‘skimming’ it and quickly leaving. Instead, make your website the ‘destination’ dentist website where patients want to keep coming back. Having a blog and updating your website on a weekly, if not daily, basis with your latest special offers, patient smiles and video testimonials will increase your returning visitors and word-of-mouth!
Your website is simply a reflection of your dental marketing strategy. Be different; stand out by standing for something.
In dental marketing, relevance is crucial. If your website is not relevant to your target patient audience, they will quickly leave your dental website. You need to make your website relevant by:
1) Attractive Design
The right design and branding will have the correct appeal. There is a great lack of good dental logo designs in the market, and if yours isn't up to snuff, it might be time to rebrand your practice.
2) Credibility
Photos of your team are expected. Photos of your smiling patients will prove to patients that you are the expert. Hot buttons on your home page can show off special offers and key treatments, this will establish what you’re about within seconds of glancing at your home page. Also, use social media. If you're online elsewhere, your patients and potential customers will be more likely to use you. If you need help launching a social media marketing campaign for your dental practice, contact Integraphix at 847.537.0067.
3) Affordability
Special offers and a transparent fee structure will further reassure website visitors. Patients are looking for evidence of fixed pricing.
4) Contactability
Show your telephone number clearly at the top of every page, feature your address, have an email form and an online appointments facility on your dental website. A lot of your visitors will be your own patients simply trying to access your website for basic contact details so make the experience easy for them. These days, patients will be using an iPhone, Blackberry or other smart phone while on the move so make sure your website is compatible.
5) Regular Updates
Make your website have a genuine “Point of Difference” by personalising and individualising it. Personalising your website will minimize the chances of visitors ‘skimming’ it and quickly leaving. Instead, make your website the ‘destination’ dentist website where patients want to keep coming back. Having a blog and updating your website on a weekly, if not daily, basis with your latest special offers, patient smiles and video testimonials will increase your returning visitors and word-of-mouth!
Your website is simply a reflection of your dental marketing strategy. Be different; stand out by standing for something.
Thanks for providing one of the most important information for dental website design. I really like your post and want to be an expert in such design soon.
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