Marketing in 2014- Our Favorite Possible Trends

Marketing trends change every year; various trends emerge and they may or may not change the face of marketing. Perhaps the biggest marketing change in recent years that is still reigning champion is social media marketing. Since its emergence, companies have been doing it and even created jobs just for that sector of marketing. With all the areas of marketing, such as, search engine optimization, web design, graphic design, social media marketing, online marketing, and more traditional marketing such as branding all desire to be fresh and innovative.

 However, there are more predictions for what people believe will be marketing changes and progressions for the coming year. We have picked our three favorite possible trends.

1. Content marketing. This is utilizing content that your company has written to bolster your name and build your marketing platforms. Common ways to do this are blogging, articles on your own site, articles on other sites, newsletters and videos. This form of marketing is already around but for the coming year, it is predicted that it will explode in popularity. A lot of companies attempt this form of marketing but they either do not do it correctly or they do not do it enough. A company blog does very little to generate popularity if it is only being written once a month. 
2. Images. It is said that images will become gold in marketing in the next year. This totally makes sense because in a field where visuals are what make things happen; either in the sale of the marketing plan or the plan for packaging, etc etc. it is all about what we can see. If someone is looking at something online or in print and there is no photo to quench their curiosity for what the plan will look like, then they aren't going to be sold. We, as people, like seeing pictures. It just helps us see things and aids the thought process. 
3. Going back to simple. A big change in marketing for 2014 will be the movement towards simplicity. You can see the trend already forming for companies like Apple; it just appeals to a lot of people to see something simple because then we're not overwhelmed by the marketing. If we see a complicated ad, we tend to dismiss it; thus, companies will be moving towards simplicity and letting creativity reign instead of shoving information in the faces of consumers. Web design is seeing this as well. 

Integraphix is a leading Chicago Marketing, Advertising and Creative Agency creating strong brand identity and marketing strategies with our unique mix of advertising, graphic design, web design, and internet marketing expertise. We give free consultations.