How to Effectively Market to the Millennial Parent

Millennials are morphing from the generation that "won't grow up" to a generation firmly planted in adulthood, at least the Millennials 24-35. This section of Millennials are buying homes, having their own children, owning cars, and other "adult" things. Data states that 40 percent of Millennials are currently parents.

This generation likes to have marketing experiences that are personal and not canned/dry pushes. As a Millennial myself, and Chicago marketing company copywriter, I would agree with many other Millennials that we like products & services that are intentional and tailored to our needs. If we don't see a product or service and understand how it will make our lives better, we don't buy into it. Even if it's an extremely cool product or service.

More and more Millennials are 1st or 2nd generation immigrants. According to U.S. Census statistics, 15 percent of Millennials between 20-34 were born in another country. This is the highest rate of 1st generation immigrants in this age range since 100 years ago.

More than 70 percent of Millennials enjoy the influence of other cultures. As globalization is gaining more and more traction, the idea of understanding other cultures becomes more appealing. One aspect of globalization that has generated this is how easily people move around the country and world these days. This knowledge has forced marketing agencies to adjust their strategies when appealing to demographics based on region.

84 percent of Millennial parents say that trust the recommendation or distaste of a brand they hear from their peers. This is why word-of-mouth marketing is so huge for brands to capitalize in 2015, especially since search engine marketing and social media marketing help facilitate and even spark much of that talk.

With so much technology and fast-paced industries, it is no wonder why we all want gratification instantly. This means that many Millennial parents, while meeting the demands and requirements of their young children, not only desire a process that is easy & straightforward, they require it.

As the first truly digital-native generation, Millennial parents turn to online resources for a lot of things. Yes, they turn to it for entertainment options and other fun resources but it is common for them to turn to the web for things like advice and tips on parenting and family matters.

Millennial parents and their kids share interests. This is not a jab that the parents never grow up mentally, they just appreciate and embrace more than previous parenting generations. The parents and their kids like some of the same movies, video games, and more. This includes brands, as well. This allows some brands to appeal to both parents and kids in one marketing effort.

Is your brand's target market Millennials? Specifically Millennial parents? Email or call Integraphix and see how our creative marketing team can help you reach them effectively! We have many Millennials on staff so you get first-hand knowledge. 

What Mobile Devices Does Your Target Audience Prefer?

When appealing to your target audience with digital marketing, it matters to recognize which devices they tend to use the most. Between Millennials, Gen Xers, and Baby Boomers, the three largest demographics of consumers, are into tech and use it… a lot.

Smartphones
Smartphones are the biggest players in the digital marketing world. When it comes to effective online advertising, SEO, web design, and social media marketing, much of the efforts revolve around smartphones.

The biggest players here are none other than iPhone and Android. Android wins with Millennials by one percent; 54 percent of Millennials prefer to use Android, while 53 percent of Millennials love their iPhones.

For Generation X, Android wins by a large percentage here; 55 percent of this generation likes Android while only 38 percent of their fellow Xers like iPhone.

As for Baby Boomers, they have the largest winning percentage for Android at 50 percent; only 24 percent of them like iPhone.

What about the other people not accounted for? Well 20 percent of Millennials prefer Windows Phone and five percent like other smartphones. Nine percent of Xers like Windows and six percent like other smartphones. Finally, eight percent of Boomers like Windows, while 8 percent like other smartphones.

Tablets
iPads have a very nice grip on Millennials over Android tablets; 33 percent of Millennials prefer to use iPads vs. 20 percent of their peers who choose Android tablets.

For Generation X, the iPad loses just slightly to Android; 28 percent of Xers like to use iPads and 31 percent use Android.

Baby Boomers like Android tablets much more than iPads; 37 percent of them use Android tablets over 21 percent use iPads.

Does your business need help understanding its target audience? Does your business need help figuring out who that target audience is? Then email Integraphix - a Chicago marketing agency with over 25 years of experience in marketing.

Which Music Streaming Services Attracts the Most Millennials?

Appealing and drawing in consumers can be a tough gig for services for music streaming sites; music streaming services are abundant and it can be hard to know which one is the most successful, especially when you consider demographics such as millennials. This demographic is famous for its purchase power, influence, ability to change their minds, and adaptability. That's what makes this demographic so wonderful, yet challenging, for marketing agencies to market to, including our Chicago marketing company.

Pay attention, brands, as this information is pertinent knowledge if you plan on airing radio advertisements, or any digital advertisements that have to do with music, really. 

Pandora Radio is the winner of the major music streaming services: Pandora, Spotify, iTunes Radio, iHeartRadio, and Beats Music. Pandora Radio has a total of 250 million users listening every month, the second place finishers is Spotify, with 60 million users. iTunes, iHeart, and Beats all finish behind Pandora and Spotify.

When it comes to Millennials, Pandora has 34.6 million of this demographic tuning in. Spotify has a far distant market share of 15.8 million Millennials, iHeart Radio has 9.6 million, iTunes Radio has 8.6 million, and Beats Music has a low 3.0 million.

This means that brands that are considering internet radio ads as a way to appeal to Millennials, they need to air on Pandora and even Spotify. However, if budgets restrain airing ads on one of the services, the data points to which one is the better choice. As a Chicago internet marketing agency, we have indeed seen great ROI for many brands that air Millennial-targeted ads on Pandora.

In addition to knowing where the target market is, it is important to know the purchase consideration within the services from the consumers; these numbers indicate the purchase consideration for both the music aired and the services/products featured in ads.

• Pandora - 41% of listeners
• Spotify- 15.3%
• iHeart - 12%
• iTunes - 15%
• Beats - 1.5%

Is your business considering airing ads over music streaming services? Then email Integraphix - a Chicago creative marketing company - and see how our creative teams can help your business appeal to your target market!