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Read anything. Everything. Even if you must read the same thing over and over, read. This was a trick that our Chicago marketing company implemented with our teams, especially the copywriters and it has worked wonderfully.
Find something to read that captivates you and encourages you to think deeply, creatively, and critically. Recently, an Integraphix copywriter read a historical-fiction book about a WWII soldier and he read the same book 3x in a row before he moved onto another book, it was that good. The best thing about that book is that it inspired him to write and write better.
Research has suggested that reading and studying books from different eras will help you escape a writing rut, especially if your rut is filled with business jargon and other language that the average person (outside your industry) will not understand.
Does your business need assistance with writing? Then email Integraphix and see how our teams can help your business get better marketing.
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