AOL Rivaling Facebook for Marketing

Facebook is known for its "people-centric" marketing but it is no longer the only player in the game. Now, AOL is making a major play to get in on the social media marketing efforts. AOL claims it has the ability to ID 100 million consumers and target ads at them with great accuracy, even across all devices.

AOL is combining their Adap.TV platform with their AdLearn Open Platform to create One. This new platform will launch in February 2015, giving a much better experience of video programmatic buying and banners/displays. AOL believes it will make marketing much easier for professionals. AOL boasts a 93% accuracy rate for this new platform.

For marketing agencies across the country, especially for a Chicago marketing company, cross-device technology ads are huge and the execution of these marketing tactics are key. Brands are running to be able to effectively target consumers across all devices since so many peo
ple have the ability to be focusing on two screens at once.

Facebook launched Atlas recently to take advantage of data for consumers who are constantly switching between screens.

With One, AOL claims that advertisers are now seeing a 30% increase in the effectiveness of their ads with the new ability to reach such data.

The role of social media marketing, among other internet marketing efforts, is becoming much greater in the world of marketing. As a Chicago marketing agency, we are very excited to see things take shape with both Atlas and One, but time will tell.

Does your business desire to have a greater presence on the web, including social media? Then explore your marketing options with Integraphix!