How to Effectively Use Images for Online Marketing

Having a great content marketing strategy means having great text, obviously, but it also means having great images to go along with that text.

Having good images with your text adds a lot of value! It will add a lot of good SEO value to your posts via captions, meta descriptions, alt tags, etc. and it will also make your post much more appealing to the human reader. Images get noticed. According to research, content that has an image has a 94% better chance of being read than image-less content. If you do social media marketing, then posts/tweets with images are much more likely to get liked, retweeted, favorited, and shared than posts/tweets without images.

Depending on what your strategy is, then there are different images to suit you. What types of images are best to include in your strategy?

• Blogs. When doing a blog, an image is a must. Look at this blog, we have an image. They are used to wrap up the core message of the content and be helpful visuals for social media shares. 
• Products. When you have an e-commerce site, then images are an even bigger must. You can't have a successful e-commerce site without images. "The description says, "Awesome gray shirt" so I'll just take its word for it." Make sure the images are high-resolution. 
• Even if your site is non-ecommerce, using images helps your appeal. 
• Infographics. These can be huge for content. These are fantastic for social media, people love infographics because they share well and are often full of information people like to know. 

A main thing to remember is that you need to optimize your images! For proper optimization tips, contact Integraphix about search engine optimization and other marketing assistance.